23 May 2012
| by Jamie Robertson
that historically Carlsberg has done very well in its activation, and something that we have seen it revisit ...
16 May 2012
| by Matthew Chapman
Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London...Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation ...
in the 1948 FA Cup Final, while Morris dismisses the possibility of Olympic fever overwhelming Carlsberg ...
09 May 2012
| by John Reynolds
Former Carlsberg marketer Gareth Roberts has been hired by Warwickshire County Cricket Club with a...Roberts, who was head of sponsorship at Carlsberg, will promote the 25,000-seater stadium in Birmingham as a venue for weddings, conferences and exhibitions. Roberts will also seek a naming-rights partner.
However, Warwickshire County Cricket chief executive Colin Povey said it was unlikely ...
09 Mar 2012
| by Gemma Charles
Carlsberg's marketing chief, Khalil Younes, has renewed the brand's dedication to the sport...Beer volumes may be flat across much of Europe, but brewer Carlsberg is allocating 70% of its marketing spend for the Carlsberg brand this year to promote its sponsorship of this summer's Euro 2012 ...
and Middlesbrough manager Gareth Southgate will do additional ambassadorial work in the UK. Carlsberg has also ...
09 Sep 2011
-defying campaign. 6. Carlsberg Penguin Table Tennis Table Tennis rarely gets a mention in Campaign ...
05 Sep 2011
| by Daniel Farey-Jones
Carlsberg has struck a year-long £1.5m partnership with Sky Sports that will put a series of 20 TV...The campaign by creative agency Fold7 aims to get Carlsberg out of the fridge and into the hands ...
to reaffirm the brand proposition of Carlsberg as a reward, following the global relaunch around the line, "That calls for a Carlsberg", in April. They will run on all four Sky Sports channels and Sky Sports ...
05 Sep 2011
| by Staff
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Meanwhile, the World Cup brought out the best in the agency. The Carlsberg "team talk" World Cup ad ...
12 Aug 2011
| by Gemma Charles
Carlsberg has revamped its brand experience area at Anfield on the eve of the new football season....The transformation of the 200 metre square Carlsberg lounge at Anfield was overseen by brand ...
tactics zone, electronic Carlsberg bottle display, goals wall and relationship wall, where Carlsberg captures some of the best moments in the club's history during the Carlsberg era.
Louise Larsen Bach ...
12 Aug 2011
| by Alex Brownsell and Gemma Charles
our main partners, Standard Chartered and Adidas, and our official partners, Carlsberg, Thomas Cook ...
15 Jun 2011
| by Oliver Luft
Carlsberg has signed a deal with The Football Association (FA) that extends the larger brand's long...The deal runs until 2014, improving Carlsberg's sponsorship rights, and comes ahead of the FA's official unveiling tomorrow of rival Budweiser as its new FA Cup sponsor.
It is thought that Carlsberg ...
rights.
Carlsberg's commercial links with football date back to 1992, when it signed up as Liverpool ...
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