to remove filtersMARKETING MIX: Christmas competition
14 Dec 1995
national daily newspaper. Name both. 12 December Carlsberg-Tetley finally named its new ...
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THIS WEEK: Alcoholic sodas fizz on-stream
14 Dec 1995
hot on the heels of Vault, the UK s first alcoholic soda, which is being distributed by Carlsberg ...
THIS WEEK: Scott takes top Carlsberg post
08 Dec 1995 | by ROS SNOWDON
Carlsberg-Tetley has appointed Doug Scott as marketing director with a brief to launch new brands...Carlsberg-Tetley has appointed Doug Scott as marketing director with a brief to launch new ... Carlsberg and Allied Domecq has been hit by rumours that Whitbread or Bass will buy it, following a 21 ... . Scott said C-T will concentrate on developing its Carlsberg and Tetley brands, with new product ...
ADVERTISING: BRIEFS
08 Dec 1995
at a bus shelter and behind her you can see a normal street scene. Carlsberg plugs Best Carlsberg launched another one-off ad last Sunday starring former Beatle Pete Best. The ad appeared during ...
BELOW-THE-LINE: ‘Soft booze’ focuses spend below-the-line
23 Nov 1995 | by HARRIET MARSH
which Carlsberg-Tetley s research and development director Tom Wright believes is already worth ... to promotion through word of mouth. This strategy is also being used by Carlsberg-Tetley in the below ... the brands. In Vault, the first alcoholic soda, Carlsberg-Tetley feels it has a strong discovery ...
THIS WEEK: Carlsberg gets pounds 20m relaunch
11 Jan 1995 | by ROS SNOWDON
Carlsberg-Tetley is spending more than pounds 20m relaunching its flagship Carlsberg lager brand...Carlsberg-Tetley is spending more than pounds 20m relaunching its flagship Carlsberg lager brand to meet consumer demand for stronger beers. Carlsberg is dropping the Pilsner tag in order to distance itself from own-label Pilsners and will now be known as Carlsberg lager. The most ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
