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CLOSE-UP: CLIENT OF THE WEEK; New view at Carlsberg-Tetley

-old toilet paper-to-snacks marketing professional is firmly at the top end. Carlsberg-Tetley, in fact ... Saatchi and Saatchi, promoting Carlsberg s repackaged premium ale, Arrol s 80. Speed ... by the new product bug. It s an enthusiasm that he s brought with him to Carlsberg-Tetley. A month ...

NEWS: Saatchis posters target students in first ads for bottled Arrol’s 80

Saatchi and Saatchi has unveiled its debut work for Carlsberg-Tetley s new extra-strength bottled...Saatchi and Saatchi has unveiled its debut work for Carlsberg-Tetley s new extra-strength bottled beer, Arrol s 80, in the first ever campaign for the brand. Three 48-sheet posters have appeared in Birmingham and Leeds, and a national roll-out is planned for early next year. The ads ...

THIS WEEK: Alcoholic sodas fizz on-stream

hot on the heels of Vault, the UK s first alcoholic soda, which is being distributed by Carlsberg ...

THIS WEEK: Scott takes top Carlsberg post

Carlsberg-Tetley has appointed Doug Scott as marketing director with a brief to launch new brands...Carlsberg-Tetley has appointed Doug Scott as marketing director with a brief to launch new ... Carlsberg and Allied Domecq has been hit by rumours that Whitbread or Bass will buy it, following a 21 ... . Scott said C-T will concentrate on developing its Carlsberg and Tetley brands, with new product ...

ADVERTISING: BRIEFS

at a bus shelter and behind her you can see a normal street scene. Carlsberg plugs Best Carlsberg launched another one-off ad last Sunday starring former Beatle Pete Best. The ad appeared during ...

NEWS: KHBB unveils Carlsberg Xmas ad

KHBB has unveiled an atmospheric pre-Christmas commercial for Carlsberg Pilsner that aims to show...KHBB has unveiled an atmospheric pre-Christmas commercial for Carlsberg Pilsner that aims ... has also turned round a tactical ad for Carlsberg to run this Sunday during the Beatles TV ... of drumsticks, he taps on his glass of Carlsberg as if were a drum. In frustration, he throws the sticks away ...

BELOW-THE-LINE: ‘Soft booze’ focuses spend below-the-line

which Carlsberg-Tetley s research and development director Tom Wright believes is already worth ... to promotion through word of mouth. This strategy is also being used by Carlsberg-Tetley in the below ... the brands. In Vault, the first alcoholic soda, Carlsberg-Tetley feels it has a strong discovery ...

THIS WEEK: Carlsberg gets pounds 20m relaunch

Carlsberg-Tetley is spending more than pounds 20m relaunching its flagship Carlsberg lager brand...Carlsberg-Tetley is spending more than pounds 20m relaunching its flagship Carlsberg lager brand to meet consumer demand for stronger beers. Carlsberg is dropping the Pilsner tag in order to distance itself from own-label Pilsners and will now be known as Carlsberg lager. The most ...

 

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