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NEWS: A&P snaps up Harold.

12 Jan 1995 | by HARRIET GREEN

for ads for Carlsberg, including cricketing , and Pernod s In Paris you drop the d work. ...

THIS WEEK: Carlsberg gets pounds 20m relaunch

11 Jan 1995 | by ROS SNOWDON

Carlsberg-Tetley is spending more than pounds 20m relaunching its flagship Carlsberg lager brand...Carlsberg-Tetley is spending more than pounds 20m relaunching its flagship Carlsberg lager brand to meet consumer demand for stronger beers. Carlsberg is dropping the Pilsner tag in order to distance itself from own-label Pilsners and will now be known as Carlsberg lager. The most ...

 

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