to remove filtersNEWS: 1996 Mad cows, fat cats and blue Pepsi
13 Dec 1996 | by KATE NICHOLAS
Borkowski PR is forced to tone down its irreverent PR Mission impossible style campaign for Carlsberg ...
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MARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
the category too far was Thickhead, an alcoholic tangerine flavoured fizzy jelly drink from Carlsberg ...
NEWS: BRIEFS
12 Dec 1996
s pounds 200m bid for Carlsberg-Tetley. The MMC is concerned that Bass would be in an unfairly ...
NEWS: Top Carling marketer decamps to Guinness
28 Nov 1996
to be confirmed. Fennel s departure is a further blow to Bass, which, as it prepares to acquire Carlsberg ...
ANALYSIS: Gearing up for a drug revolution
28 Nov 1996
. Morgan s appointment, plus that of his namesake Liz Morgan earlier this year from Carlsberg ...
THIS WEEK: The first television ads for Carlsberg-Tetley’s ...
21 Nov 1996
The first television ads for Carlsberg-Tetley s rival to Caffrey s, Calder s Cream Ale, break next...The first television ads for Carlsberg-Tetley s rival to Caffrey s, Calder s Cream Ale, break next week as part of a pounds 4m launch for the hybrid beer. The ads, by Saatchi s and asks Where have you been all my lives? . Calder s is C-T s biggest product launch in 12 years (Marketing, May 6 ...
THIS WEEK: Morgan takes Boots’ global role
21 Nov 1996
around 100 marketers worldwide. Liz Morgan, the former Carlsberg-Tetley marketing director who ...
THIS WEEK: Caffrey’s chief quits for Coke
21 Nov 1996 | by SHARON MARSHALL
, Carlsberg-Tetley s Calder s Cream Ale and Scottish Courage s Beamish Red. The total hybrid ale market now ...
MEDIA: MEDIA CHOICE; Trucks
21 Nov 1996 | by LYNNE COOPER
example is the Carlsberg-Tetley fleet, which bears the Castlemaine XXXX lager livery. It may not win ...
NEWS: Shooting Stars Live, a two-month national tour ...
08 Nov 1996
, the retained agency for Carlsberg-Tetley, whose client Carlsberg Ice Beer is the tour s official sponsor...Shooting Stars Live, a two-month national tour of the comic TV quiz show starring Vic Reeves, Bob Mortimer, Ulrika Jonsson and Mark Lamarr has just kicked off. PR is being handled by Scope Communications, the retained agency for Carlsberg-Tetley, whose client Carlsberg Ice Beer is the tour ...
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