Borkowski PR is forced to tone down its irreverent PR Mission impossible style campaign for Carlsberg ...
, the retained agency for Carlsberg-Tetley, whose client Carlsberg Ice Beer is the tour s official sponsor...Shooting Stars Live, a two-month national tour of the comic TV quiz show starring Vic Reeves, Bob Mortimer, Ulrika Jonsson and Mark Lamarr has just kicked off. PR is being handled by Scope Communications, the retained agency for Carlsberg-Tetley, whose client Carlsberg Ice Beer is the tour ...
Carlsberg-Tetley s now defunct alcopop Thickhead illustrates the increased pressures brewers now face in promoting alcoholic carbonates. Carlsberg-Tetley s PR agency Mark Borkowski was forced to abort its ...
the recent takeover by Carlsberg- Tetley. That system is now being transferred to an intranet, so the flow ...
The nature of the PR industry demands a flexible approach to self- regulation, says Andrew Chevis The recent debacle over Carlsberg-Tetley s Thickhead promotion has prompted calls from predictable quarters to regulate PR activity. How strongly should PR be regulated? If PR is defined ...
Carlsberg-Tetley, still reeling from a media battering over its new alcopop Thickhead, has lost...Carlsberg-Tetley, still reeling from a media battering over its new alcopop Thickhead, has lost ... Carlsberg-Tetley on 6 September came just three days after the launch of Thickhead but it is understood ... , Scottish Courage and Scottish and Newcastle Retail. Bain has been replaced at Carlsberg by its ...
Carlsberg Tetley claimed it was aiming its new drink, Thickhead, at young adults, but for Shirley...Carlsberg Tetley claimed it was aiming its new drink, Thickhead, at young adults ... their favourite tipples. Tom Wright of Carlsberg-Tetley - keen to be seen as a responsible brewer - went ... mouthful. Carlsberg-Tetley must have expected the barrage of negative opinion, and Tom Wright ...
-flavoured, fizzy, alcoholic gunk launched on an unwary public by Carlsberg-Tetley last week....The latest sponsorship wheeze comes courtesy of Thickhead - a revolutionary , tangerine-flavoured, fizzy, alcoholic gunk launched on an unwary public by Carlsberg-Tetley last week. Media ... misinterpretation of the phrase youth market . As Carlsberg-Tetley has pointed out youth actually means ...
and photographers squeezed into trendy Soho bar Saint last week to sample Carlsberg-Tetley s latest alcoholic ... . Carlsberg-Tetley s research and development director, Tom Wright, took pains to explain the brewery ... that drinks industry watchdog the Portman Group had asked Carlsberg-Tetley to make the word alcoholic more ...
The original PR campaign for Carlsberg-Tetley s controversial new alcoholic gel drink, Thickhead...The original PR campaign for Carlsberg-Tetley s controversial new alcoholic gel drink, Thickhead, was scrapped because it was too irreverent . Mark Borkowksi, managing director of Mark Borkowski Press and Public Relations which is handling the pounds 75,000 account, confirmed he ordered ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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