20 Sep 1996
Carlsberg-Tetley, still reeling from a media battering over its new
alcopop Thickhead, has lost...Carlsberg-Tetley, still reeling from a media battering over its new
alcopop Thickhead, has lost ...
Carlsberg-Tetley on 6 September came just three days
after the launch of Thickhead but it is understood ...
, Scottish Courage and
Scottish and Newcastle Retail.
Bain has been replaced at Carlsberg by its ...
02 Aug 1996
| by ANNE-MARIE CRAWFORD
The expected merger between the UK brewing interests of Bass and Allied
Domecq s Carlsberg...The expected merger between the UK brewing interests of Bass and Allied
Domecq s Carlsberg ...
quarters of
the Bass business, and the Leith Agency. The Carlsberg-Tetley business
is split between ...
commented: Bass is a big centraliser.
Talk of a Bass and Carlsberg-Tetley review was sparked ...
02 Aug 1996
Carlsberg - the festival s official brew -
and rival liquor, Mickeys Big Mouth beer...., between Carlsberg - the festival s official brew -
and rival liquor, Mickeys Big Mouth beer.
Carlsberg signed a five-year contract with the rock festival last year
and thought it had it sewn up, bevvy-wise. However, the Mickeys tribe
cheekily erected two banners in full view of the Carlsberg tent ...
12 Jul 1996
| by HARRIET GREEN
its flagship Carlsberg business after the
resignation this week of Glen Fraser, K Advertising...to run its flagship Carlsberg business after the
resignation this week of Glen Fraser, K Advertising s client services
director.
Fraser oversaw the UK Carlsberg business at K Advertising, and worked on
other accounts, including GM Card and Allied Domecq.
K Advertising s Carlsberg account ...
22 Mar 1996
| by HARRIET GREEN
K Advertising is launching a fly-on-the-wall documentary-style
campaign to promote Carlsberg...K Advertising is launching a fly-on-the-wall documentary-style
campaign to promote Carlsberg s sponsorship of the Euro 96 football
championships.
Carlsberg has decided to centre its Euro 96 advertising around the 1996
Carlsberg Pub Cup - a national tournament, created by Carlsberg and
supported ...