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NEWS: CKT launches Wexford beer with poster work

, Keoghans Ale from the Federation Brewery, and Calder s Cream from Carlsberg-Tetley. Fuller s London ...

MARKETING MIX: The castaway client

Carlsberg-Tetley marketing controller on Castlemaine XXXX, Clive Briscoe, is a Mancunian, working...Carlsberg-Tetley marketing controller on Castlemaine XXXX, Clive Briscoe, is a Mancunian, working in Burton-on-Trent, marketing Australian lager. To confuse him still further, Mix is casting him away on our desert island - although he is allowed to take five objects and one book to sustain him ...

MEDIA: BRIEFS

signed up Carlsberg to sponsor its Sports Update programme. The show will be re-branded as Carlsberg Sports Update, from this week until the end of the year. IPC promotion IPC ...

CLOSE-UP: LIVE ISSUE/THE LAGER MARKET; Discerning drinkers reinvigorate lager marketing

Carlsberg-Tetley a cool pounds 1 million - the most that s ever been spent by an advertiser in a single ... for the vast majority of the total beer market, says Clive Briscoe, Carlsberg-Tetley marketing controller ... as the big five - Carling Black Label, Fosters, Heineken, Carlsberg and Castlemaine XXXX - struggle ...

NEWS: Griffin Bacal recruits Fraser to run Hasbro

worked with Glen before, on the Carlsberg-Tetley roster and, with Alan joining us, I feel we ve got a ... K four weeks ago (Campaign, 12 July) after two years work on Carlsberg, the agency s flagship ...

NEWS: Saatchis TV blitz for Castlemaine

, according to Carlsberg-Tetley, the most money ever spent by one advertiser in a single night on British ... , the lagers marketing controller at Carlsberg-Tetley, said: Castlemaine XXXX is known for its irreverent ...

THIS WEEK: Castlemaine breaks TV record

s owner, Carlsberg-Tetley, will air all nine ads during the movie Demolition Man on August 17, breaking ... -T s brands which started with Carlsberg and will include Tetley Bitter later this year. This launch ...

NEWS: Carlsberg link-up with Bass to spark reviews

The expected merger between the UK brewing interests of Bass and Allied Domecq s Carlsberg...The expected merger between the UK brewing interests of Bass and Allied Domecq s Carlsberg ... quarters of the Bass business, and the Leith Agency. The Carlsberg-Tetley business is split between ... commented: Bass is a big centraliser. Talk of a Bass and Carlsberg-Tetley review was sparked ...

DIARY: Mickeys muscles in at festival and causes a fracas with Carlsberg

Carlsberg - the festival s official brew - and rival liquor, Mickeys Big Mouth beer...., between Carlsberg - the festival s official brew - and rival liquor, Mickeys Big Mouth beer. Carlsberg signed a five-year contract with the rock festival last year and thought it had it sewn up, bevvy-wise. However, the Mickeys tribe cheekily erected two banners in full view of the Carlsberg tent ...

MARKETING MIX: Carlsberg’s lager louts exposed

The lager wars took a fresh twist at the recent Phoenix Festival when principal sponsor Carlsberg...Carlsberg decided to flex its corporate muscles in a modern-day version of David and Goliath. Unfortunately for Carlsberg, the slings and arrows of outrageous fortune were still weighted in favour ... -a-side footie. But Carlsberg, plagued by the sense-of-humour-bypass-syndrome which so often follows ...

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