MARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
the category too far was Thickhead, an alcoholic tangerine flavoured fizzy jelly drink from Carlsberg ...
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MARKETING MIX: Quiz ’96
19 Dec 1996
corporate hospitality afternoon for ten people * Two crates of Carlsberg Christmas Beer * One crate ...
NEWS: 1996 Mad cows, fat cats and blue Pepsi
13 Dec 1996 | by KATE NICHOLAS
Borkowski PR is forced to tone down its irreverent PR Mission impossible style campaign for Carlsberg ...
NEWS: BRIEFS
12 Dec 1996
s pounds 200m bid for Carlsberg-Tetley. The MMC is concerned that Bass would be in an unfairly ...
NEWS: Top Carling marketer decamps to Guinness
28 Nov 1996
to be confirmed. Fennel s departure is a further blow to Bass, which, as it prepares to acquire Carlsberg ...
ANALYSIS: Gearing up for a drug revolution
28 Nov 1996
. Morgan s appointment, plus that of his namesake Liz Morgan earlier this year from Carlsberg ...
THIS WEEK: The first television ads for Carlsberg-Tetley’s ...
21 Nov 1996
The first television ads for Carlsberg-Tetley s rival to Caffrey s, Calder s Cream Ale, break next...The first television ads for Carlsberg-Tetley s rival to Caffrey s, Calder s Cream Ale, break next week as part of a pounds 4m launch for the hybrid beer. The ads, by Saatchi s and asks Where have you been all my lives? . Calder s is C-T s biggest product launch in 12 years (Marketing, May 6 ...
THIS WEEK: Morgan takes Boots’ global role
21 Nov 1996
around 100 marketers worldwide. Liz Morgan, the former Carlsberg-Tetley marketing director who ...
THIS WEEK: Caffrey’s chief quits for Coke
21 Nov 1996 | by SHARON MARSHALL
, Carlsberg-Tetley s Calder s Cream Ale and Scottish Courage s Beamish Red. The total hybrid ale market now ...
MEDIA: MEDIA CHOICE; Trucks
21 Nov 1996 | by LYNNE COOPER
example is the Carlsberg-Tetley fleet, which bears the Castlemaine XXXX lager livery. It may not win ...
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