to remove filtersTHIS WEEK: Morgan takes Boots’ global role
21 Nov 1996
around 100 marketers worldwide. Liz Morgan, the former Carlsberg-Tetley marketing director who ...
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NEWS: 1996 Mad cows, fat cats and blue Pepsi
13 Dec 1996 | by KATE NICHOLAS
Borkowski PR is forced to tone down its irreverent PR Mission impossible style campaign for Carlsberg ...
NEWS: Bass plans to put new fizz into Hooch brand
01 Nov 1996 | by LEXIE GODDARD
Carlsberg-Tetley s now defunct alcopop Thickhead illustrates the increased pressures brewers now face in promoting alcoholic carbonates. Carlsberg-Tetley s PR agency Mark Borkowski was forced to abort its ...
THIS WEEK: Co-op polices drink labels’
31 Oct 1996 | by JULIAN LEE
on alcopops, such as Carlsberg-Tetley s Thickhead and Bass s Hooper s Hooch. Like Tesco, the Co ...
NEWS: Carlsberg loses PR chief to rival
20 Sep 1996
Carlsberg-Tetley, still reeling from a media battering over its new alcopop Thickhead, has lost...Carlsberg-Tetley, still reeling from a media battering over its new alcopop Thickhead, has lost ... Carlsberg-Tetley on 6 September came just three days after the launch of Thickhead but it is understood ... , Scottish Courage and Scottish and Newcastle Retail. Bain has been replaced at Carlsberg by its ...
CAMPAIGNS: JUDGE AND JURY; Uncovering the unpalatable truth behind alcoholic pop
13 Sep 1996 | by SHIRLEY HANLEY
Carlsberg Tetley claimed it was aiming its new drink, Thickhead, at young adults, but for Shirley...Carlsberg Tetley claimed it was aiming its new drink, Thickhead, at young adults ... their favourite tipples. Tom Wright of Carlsberg-Tetley - keen to be seen as a responsible brewer - went ... mouthful. Carlsberg-Tetley must have expected the barrage of negative opinion, and Tom Wright ...
DIARY: Thickhead’s future was orange until they blue it
13 Sep 1996
-flavoured, fizzy, alcoholic gunk launched on an unwary public by Carlsberg-Tetley last week....The latest sponsorship wheeze comes courtesy of Thickhead - a revolutionary , tangerine-flavoured, fizzy, alcoholic gunk launched on an unwary public by Carlsberg-Tetley last week. Media ... misinterpretation of the phrase youth market . As Carlsberg-Tetley has pointed out youth actually means ...
ANALYSIS: BRAND BUILDING; Alcopop promoters get lashings of stick
13 Sep 1996 | by LEXIE GODDARD
and photographers squeezed into trendy Soho bar Saint last week to sample Carlsberg-Tetley s latest alcoholic ... . Carlsberg-Tetley s research and development director, Tom Wright, took pains to explain the brewery ... that drinks industry watchdog the Portman Group had asked Carlsberg-Tetley to make the word alcoholic more ...
DIARY: Borkowski tones down ‘irreverent’ alcopop launch
06 Sep 1996
The original PR campaign for Carlsberg-Tetley s controversial new alcoholic gel drink, Thickhead...The original PR campaign for Carlsberg-Tetley s controversial new alcoholic gel drink, Thickhead, was scrapped because it was too irreverent . Mark Borkowksi, managing director of Mark Borkowski Press and Public Relations which is handling the pounds 75,000 account, confirmed he ordered ...
THIS WEEK: Boots to look at global retailing
02 May 1996 | by PATRICK BARRETT
to replace Appleby. Morgan was marketing director for Carlsberg-Tetley but left last July prior to a cost ...
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