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NEWS: BRIEFS

s pounds 200m bid for Carlsberg-Tetley. The MMC is concerned that Bass would be in an unfairly ...

THIS WEEK: Nike ambushes sport limelight

Umbro 28 Carlsberg 26 Mastercard 21 Fuji Film 21 ...

INTERNATIONAL: INTERNATIONAL GALLERY

Art director Joakim Jonason Photography Henry Halvorsen Carlsberg Breweries Saatchi and Saatchi Copenhagen In this campaign, Carlsberg wanted to convey not only the quality of its beer ... that ensues. He decides to soak the labels off empty Carlsberg bottles and paste them on to his cheaper ...

INTEGRATED: MARKETING CHALLENGE; How Umbro cashed in on Euro 96 with a marketing rethink

-Cola, Vauxhall, McDonald s, Carlsberg and Snickers - enjoyed the benefits of an uneven playing field. After all ... of impact. Carlsberg has said that it spent around pounds 20 million on this tournament, Draper says ...

ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK; Adidas

Justin Cernis Business development partner Mellors Reay 96, the Rugby Union European Cup, Bruno v Tyson, the Cricket World Cup and the Carlsberg Pub Cup (what a great idea). Everywhere you turn or tune in, you find an ad from one of the big sports goods manufacturers ...

CLOSE-UP: PERSPECTIVE; Coke is wiping the floor with the rest in Euro 96 stakes

of Canon, Carlsberg-Tetley, Fuji, JVC, Philips, Umbro? It s a relief to be able to pontificate ...

ADVERTISING: BRIEFS

-Cola Cup last weekend. The ad was part of Carlsberg s Euro 96 support and was created by K Advertising ...

 

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