to remove filtersNEWS: BRIEFS
12 Dec 1996
s pounds 200m bid for Carlsberg-Tetley. The MMC is concerned that Bass would be in an unfairly ...
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MARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
the category too far was Thickhead, an alcoholic tangerine flavoured fizzy jelly drink from Carlsberg ...
NEWS: Top Carling marketer decamps to Guinness
28 Nov 1996
to be confirmed. Fennel s departure is a further blow to Bass, which, as it prepares to acquire Carlsberg ...
THIS WEEK: The first television ads for Carlsberg-Tetley’s ...
21 Nov 1996
The first television ads for Carlsberg-Tetley s rival to Caffrey s, Calder s Cream Ale, break next...The first television ads for Carlsberg-Tetley s rival to Caffrey s, Calder s Cream Ale, break next week as part of a pounds 4m launch for the hybrid beer. The ads, by Saatchi s and asks Where have you been all my lives? . Calder s is C-T s biggest product launch in 12 years (Marketing, May 6 ...
THIS WEEK: Morgan takes Boots’ global role
21 Nov 1996
around 100 marketers worldwide. Liz Morgan, the former Carlsberg-Tetley marketing director who ...
THIS WEEK: Caffrey’s chief quits for Coke
21 Nov 1996 | by SHARON MARSHALL
, Carlsberg-Tetley s Calder s Cream Ale and Scottish Courage s Beamish Red. The total hybrid ale market now ...
MEDIA: MEDIA CHOICE; Trucks
21 Nov 1996 | by LYNNE COOPER
example is the Carlsberg-Tetley fleet, which bears the Castlemaine XXXX lager livery. It may not win ...
THIS WEEK: Co-op polices drink labels’
31 Oct 1996 | by JULIAN LEE
on alcopops, such as Carlsberg-Tetley s Thickhead and Bass s Hooper s Hooch. Like Tesco, the Co ...
THIS WEEK: Alcopop boss leaves C-T for Center Parcs
24 Oct 1996
Tom Wright, the man behind Carlsberg-Tetley s ill-fated Thickhead alcopop, is leaving to become...Tom Wright, the man behind Carlsberg-Tetley s ill-fated Thickhead alcopop, is leaving to become director of sales and marketing for Center Parcs UK. Wright will be joining the board ... of which, despite the criticism of being copycat brands, were successful in bringing Carlsberg ...
THIS WEEK: Tetley brews revamp
24 Oct 1996
Tetley Bitter, one of the cornerstone brands of the British brewing industry, will undergo a pounds 16m relaunch next year as it fights to regain market leadership. Carlsberg-Tetley will begin the relaunch in January, despite an impending Monopolies and Mergers Commission inquiry into its ...
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