to remove filtersNEWS: AA’s staff reshuffle shows its desire to keep Labour sweet
08 Nov 1996
. It will cite recent events, such as Carlsberg-Tetley s withdrawal of its controversial alcopop, Thickhead ...
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NEWS: 1996 Mad cows, fat cats and blue Pepsi
13 Dec 1996 | by KATE NICHOLAS
Borkowski PR is forced to tone down its irreverent PR Mission impossible style campaign for Carlsberg ...
THIS WEEK: Labour threaten alcopop ad curb
17 Oct 1996
and Carlsberg-Tetley s Thickhead had contravened the code. You have seven months until the general ...
INTERNATIONAL: INTERNATIONAL GALLERY
19 Jul 1996
Art director Joakim Jonason Photography Henry Halvorsen Carlsberg Breweries Saatchi and Saatchi Copenhagen In this campaign, Carlsberg wanted to convey not only the quality of its beer ... that ensues. He decides to soak the labels off empty Carlsberg bottles and paste them on to his cheaper ...
CLOSE-UP: PERSPECTIVE; Are charity ads a meaningful test of creative acumen?
12 Jul 1996 | by CAROLINE MARSHALL
such as Procter and Gamble, Toyota and Carlsberg- Tetley. ...
NEWS: HOTLINE
28 Jun 1996
clients, including Carlsberg, have already been informed. K Advertising, formerly KHBB, moved...Hamish Pringle, K Advertising s chief executive, and Mike Parker, the chief executive at Team Saatchi, have denied that the two agencies are on the brink of merging, despite speculation that major clients, including Carlsberg, have already been informed. K Advertising, formerly KHBB, moved ...
NEWS: ASA slams ‘anti-social’ Territorial Army ads
17 May 1996 | by CLAIRE BEALE
host of complaints against ads for their sexual content. Carlsberg Tetley has been upbraided by a ...
FOCUS: SPONSORSHIP; Sponsors enjoy a sporting chance
09 Feb 1996 | by JEREMY SLATER
the appeal of television in terms of sponsorship, but also targeting. Carlsberg, a former sponsor ... valuable thing to do, but our strategy behind Carlsberg Export changed and we decided not to renew our contract, explains John Slade, marketing controller of Carlsberg. The company has no current ...
THIS WEEK: Liz Morgan takes on Boots role
01 Feb 1996 | by ROS SNOWDON
Liz Morgan, former Carlsberg-Tetley marketing director, is to join Boots Healthcare International...Liz Morgan, former Carlsberg-Tetley marketing director, is to join Boots Healthcare International to reorganise the group s global advertising. Morgan left Carlsberg-Tetley by mutual consent last July before a sweeping company restructure to cut costs. She is best known for turning ...
NEWS: STOP PRESS
26 Jan 1996
Carlsberg-Tetley redirects regional PR...Carlsberg-Tetley redirects regional PR Carlsberg-Tetley is terminating contracts with its three regional PR agencies: Craigie Taylor in Guildford, Birmingham-based Seal PR and Harrison ... for Carlsberg and Tetley Bitter. However PR for alcoholic soda Vault, Carlsberg ice beer and alcoholic ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
