to remove filtersMARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
the category too far was Thickhead, an alcoholic tangerine flavoured fizzy jelly drink from Carlsberg ...
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MARKETING MIX: Quiz ’96
19 Dec 1996
corporate hospitality afternoon for ten people * Two crates of Carlsberg Christmas Beer * One crate ...
THIS WEEK: The first television ads for Carlsberg-Tetley’s ...
21 Nov 1996
The first television ads for Carlsberg-Tetley s rival to Caffrey s, Calder s Cream Ale, break next...The first television ads for Carlsberg-Tetley s rival to Caffrey s, Calder s Cream Ale, break next week as part of a pounds 4m launch for the hybrid beer. The ads, by Saatchi s and asks Where have you been all my lives? . Calder s is C-T s biggest product launch in 12 years (Marketing, May 6 ...
THIS WEEK: Alcopop boss leaves C-T for Center Parcs
24 Oct 1996
Tom Wright, the man behind Carlsberg-Tetley s ill-fated Thickhead alcopop, is leaving to become...Tom Wright, the man behind Carlsberg-Tetley s ill-fated Thickhead alcopop, is leaving to become director of sales and marketing for Center Parcs UK. Wright will be joining the board ... of which, despite the criticism of being copycat brands, were successful in bringing Carlsberg ...
THIS WEEK: New lager team for Whitbread
19 Sep 1996 | by SHARON MARSHALL
fight against brewing giants Scottish Courage and a merged Bass and Carlsberg- Tetley ...
MEDIA: for the record
30 Aug 1996
. European Business News has signed-up Carlsberg to sponsor its Sports Update programme. The deal involves rebranding the show as the Carlsberg Sports Update. The programme is broadcast 15 times a week ...
MARKETING MIX: The castaway client
29 Aug 1996
Carlsberg-Tetley marketing controller on Castlemaine XXXX, Clive Briscoe, is a Mancunian, working...Carlsberg-Tetley marketing controller on Castlemaine XXXX, Clive Briscoe, is a Mancunian, working in Burton-on-Trent, marketing Australian lager. To confuse him still further, Mix is casting him away on our desert island - although he is allowed to take five objects and one book to sustain him ...
THIS WEEK: Castlemaine breaks TV record
08 Aug 1996 | by SHARON MARSHALL
s owner, Carlsberg-Tetley, will air all nine ads during the movie Demolition Man on August 17, breaking ... -T s brands which started with Carlsberg and will include Tetley Bitter later this year. This launch ...
THIS WEEK: Nike ambushes sport limelight
25 Jul 1996 | by KAREN DEMPSEY
Umbro 28 Carlsberg 26 Mastercard 21 Fuji Film 21 ...
INTEGRATED: MARKETING CHALLENGE; How Umbro cashed in on Euro 96 with a marketing rethink
05 Jul 1996 | by ROBERT DWEK
-Cola, Vauxhall, McDonald s, Carlsberg and Snickers - enjoyed the benefits of an uneven playing field. After all ... of impact. Carlsberg has said that it spent around pounds 20 million on this tournament, Draper says ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
