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MARKETING FOCUS: Looking back on ’96

the category too far was Thickhead, an alcoholic tangerine flavoured fizzy jelly drink from Carlsberg ...

ANALYSIS: Gearing up for a drug revolution

. Morgan s appointment, plus that of his namesake Liz Morgan earlier this year from Carlsberg ...

THIS WEEK: Morgan takes Boots’ global role

around 100 marketers worldwide. Liz Morgan, the former Carlsberg-Tetley marketing director who ...

THIS WEEK: Co-op polices drink labels’

on alcopops, such as Carlsberg-Tetley s Thickhead and Bass s Hooper s Hooch. Like Tesco, the Co ...

INTEGRATED: INTEGRATED ISSUE; Mud, music and Dr Martens get the youth vote

s festivals in 1996 would have revealed Carlsberg, the Guardian, Rizla, Dr Martens, Levi s, Mickeys, Red ... t want to be overbearing? Now it is an institution. For Carlsberg, being the official beer ... sculpture of David Seaman at Phoenix, formed out of Carlsberg cans and used as a meeting point ...

THIS WEEK: Briefs

Carling claim Carling Black Label is claiming victory over official Euro 96 sponsors Carlsberg, saying total sales rose by 28% during the tournament and off-trade sales were up 72%. Carlsberg claims a sales increase of 20%. Smoke signals BST-BDDP has created a TV campaign for First ...

MEDIA: MEDIA WATCH; Supermarket ads

-store promotion if customers only see it when they return home. Carlsberg-Tetley Brewing, BT and Adidas ...

THIS WEEK: Boots to look at global retailing

to replace Appleby. Morgan was marketing director for Carlsberg-Tetley but left last July prior to a cost ...

THIS WEEK: STOP PRESS

next week. Carlsberg-Tetley is relaunching its 7.2% alcohol-by-volume Elephant beer brand ...

ADVERTISING: BRIEFS

-Cola Cup last weekend. The ad was part of Carlsberg s Euro 96 support and was created by K Advertising ...

 

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