SUPPLEMENT: EUROPEAN MEDIA; The difficulties of cross-border media buying
27 Sep 1996 | by DAVID REED
you find is alcohol - Heineken, Carlsberg, Budweiser - cars, sports shoes and music, even though ...
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INTEGRATED: INTEGRATED ISSUE; Mud, music and Dr Martens get the youth vote
27 Sep 1996 | by GORDAN MACMILLAN
s festivals in 1996 would have revealed Carlsberg, the Guardian, Rizla, Dr Martens, Levi s, Mickeys, Red ... t want to be overbearing? Now it is an institution. For Carlsberg, being the official beer ... sculpture of David Seaman at Phoenix, formed out of Carlsberg cans and used as a meeting point ...
ADVERTISING & PROMOTION: C-T revamps its Thickhead label with OAP image
26 Sep 1996
Carlsberg-Tetley plans a cheeky gesture to drinks watchdogs which complained that Thickhead...Carlsberg-Tetley plans a cheeky gesture to drinks watchdogs which complained that Thickhead appealed to under-age drinkers. It is relaunching the drink with a picture of a pensioner on the label. C-T s jellified alcopop, which hit controversy before it even hit the shelves, was pulled hours ...
MARKETING MIX: Shed light on this load of rubbish
26 Sep 1996
Carlsberg mock-ups really were found by a Marketing reporter languishing in a skip. And before you ask ... reporters, however, are trained to spot a Carlsberg logo at 50 drunken paces and Ms X could not miss ... from Carlsberg s agency, K Advertising? A bottle of champagne (or Carlsberg if you prefer ...
NEWS: Carlsberg loses PR chief to rival
20 Sep 1996
Carlsberg-Tetley, still reeling from a media battering over its new alcopop Thickhead, has lost...Carlsberg-Tetley, still reeling from a media battering over its new alcopop Thickhead, has lost ... Carlsberg-Tetley on 6 September came just three days after the launch of Thickhead but it is understood ... , Scottish Courage and Scottish and Newcastle Retail. Bain has been replaced at Carlsberg by its ...
MARKETING MIX: PROFILE; Last Tango in Chelmsford: Steve Kay * former Marketing director * Britvic
19 Sep 1996 | by SHARON MARSHALL
months that he preferred the client side of life. Carlsberg was his next port of call but he left when it became Carlsberg-Tetley. Kay has not yet decided on his future role, but it is certain ... -1993 Marketing director - Carlsberg 1993 Director of Carlsberg brands - Carlsberg 1993-1994 Director ...
THIS WEEK: New lager team for Whitbread
19 Sep 1996 | by SHARON MARSHALL
fight against brewing giants Scottish Courage and a merged Bass and Carlsberg- Tetley ...
CAMPAIGNS: JUDGE AND JURY; Uncovering the unpalatable truth behind alcoholic pop
13 Sep 1996 | by SHIRLEY HANLEY
Carlsberg Tetley claimed it was aiming its new drink, Thickhead, at young adults, but for Shirley...Carlsberg Tetley claimed it was aiming its new drink, Thickhead, at young adults ... their favourite tipples. Tom Wright of Carlsberg-Tetley - keen to be seen as a responsible brewer - went ... mouthful. Carlsberg-Tetley must have expected the barrage of negative opinion, and Tom Wright ...
DIARY: Thickhead’s future was orange until they blue it
13 Sep 1996
-flavoured, fizzy, alcoholic gunk launched on an unwary public by Carlsberg-Tetley last week....The latest sponsorship wheeze comes courtesy of Thickhead - a revolutionary , tangerine-flavoured, fizzy, alcoholic gunk launched on an unwary public by Carlsberg-Tetley last week. Media ... misinterpretation of the phrase youth market . As Carlsberg-Tetley has pointed out youth actually means ...
ANALYSIS: BRAND BUILDING; Alcopop promoters get lashings of stick
13 Sep 1996 | by LEXIE GODDARD
and photographers squeezed into trendy Soho bar Saint last week to sample Carlsberg-Tetley s latest alcoholic ... . Carlsberg-Tetley s research and development director, Tom Wright, took pains to explain the brewery ... that drinks industry watchdog the Portman Group had asked Carlsberg-Tetley to make the word alcoholic more ...
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