04 Dec 1997
| by DAVID MURPHY
Keeffe, marketing controller for lagers at Carlsberg-Tetley,
believes that companies need to take great ...
and good promotions, but a bad one
can cause your brand a lot of damage.
Carlsberg has turned ...
sponsor of Euro
96 and, this year, organised the Carlsberg Concert 97, featuring stars
such as Rod ...
30 Oct 1997
| by LISA CAMPBELL
, as a senior planner. Miller, 36,
worked at Unilever, Boots, Allied Breweries and Carlsberg...The recently formed BDDP GGT has hired Howard Miller, group
marketing manager at Allied Domecq, as a senior planner. Miller, 36,
worked at Unilever, Boots, Allied Breweries and Carlsberg-Tetley before
spending nine years at Allied Domecq.
...
17 Oct 1997
| by KAREN DEMPSEY
Brewing group Carlsberg-Tetley has hired PR and sponsorship agency
Capitalize to handle consumer...Brewing group Carlsberg-Tetley has hired PR and sponsorship agency
Capitalize to handle consumer PR for the Tetley beer brand s sponsorship
of English rugby.
Carlsberg-Tetley has signed a ...
on three new members of staff to handle the
Carlsberg-Tetley business.
Emma Wass has joined from ...
16 Oct 1997
| by DRAYTON BIRD
transvestite and his body replaced by a fly. Explaining this silliness
away, some naive soul at Carlsberg ...
of a turnaround of C-T s brands which started with
Carlsberg and will include Tetley s bitter, said the report
trustingly.
Really? A year later, Carlsberg-Tetley continues to flounder, Tetley ...
10 Oct 1997
| by EMMA HALL
cleaner until after the World Cup in summer 1998. Carlsberg
lager announced this week that it has ...
09 Oct 1997
| by HARRIET MARSH
Carlsberg-Tetley is to use sports sponsorships to kick its namesake
brands into action, through a...Carlsberg-Tetley is to use sports sponsorships to kick its namesake
brands into action, through ...
.
It has also signed a pounds 750,000 deal to give Carlsberg the title
Official Supporter of the England ...
of three of Carlsberg-Tetley s five UK breweries with the
loss of 1500 jobs, following the collapse ...
03 Oct 1997
| by MAIRI CLARK
Carlsberg is bidding to become a central communication point on the
Internet by placing its...Carlsberg is bidding to become a central communication point on the
Internet by placing its ...
and the Microsoft Network.
Cmail was initially created by Carlsberg s Web specialist agency, CHBi,
as part of the brand s new-media presence during Euro 96. Each card has
the Carlsberg logo on the top right ...
03 Oct 1997
| by EMMA HALL
of big-name artists who
are backing the ban.
Carlsberg-Tetley is understood to have approached ...
02 Oct 1997
| by MIKE HEWITT
s rumblings
about redundancies in the brewing industry are simply the aftershocks of
the aborted Bass/Carlsberg ...