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Carlsberg-Tetley hires PR to Capitalize on deal

Brewing group Carlsberg-Tetley has hired PR and sponsorship agency Capitalize to handle consumer...Brewing group Carlsberg-Tetley has hired PR and sponsorship agency Capitalize to handle consumer PR for the Tetley beer brand s sponsorship of English rugby. Carlsberg-Tetley has signed a ... on three new members of staff to handle the Carlsberg-Tetley business. Emma Wass has joined from ...

FOCUS: YOUTH MARKETING - Dipping into the fountain of youth - Feel out of touch with the young people of today? PR specialists are tapping into the 1990s phenomenon that is Girl Power and can put client brands centre stage at festivals

that it had gained from handling youth-oriented accounts such as Carlsberg by establishing a specialist ... supporting the Carlsberg Concert 97. Chris Wood, who heads up the new division, admits: A year ago we ...

FOCUS: INTERNAL COMMUNICATIONS - On a cultural collision course/Company mergers and acquisitions can make staff nervous but proper internal communications strategies can help. Nick Purdom reports

by Carlsberg-Tetley last year. You can t change culture, says Thomson but you can change communication ...

Scope creates youth division

Scope Ketchum clients are to get a taste of the youth market with the launch of a specialist unit to woo the younger consumer. Branded under a separate name, the unit will focus on the agency s drink brands including Carlsberg, Tetley s Bitter and Beefeater Gin. Chris Wood, a Scope ...

Malpass leaves Rhone for top PR post at Bass

Carlsberg-Tetley. Bass Brewers is the brewing division of Bass PLC. The Burton-on-Trent-based firm ...

 

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