17 Oct 1997
| by KAREN DEMPSEY
Brewing group Carlsberg-Tetley has hired PR and sponsorship agency
Capitalize to handle consumer...Brewing group Carlsberg-Tetley has hired PR and sponsorship agency
Capitalize to handle consumer PR for the Tetley beer brand s sponsorship
of English rugby.
Carlsberg-Tetley has signed a ...
on three new members of staff to handle the
Carlsberg-Tetley business.
Emma Wass has joined from ...
08 Aug 1997
| by POPPY BRECH
that it had
gained from handling youth-oriented accounts such as Carlsberg by
establishing a specialist ...
supporting the Carlsberg Concert 97. Chris Wood, who heads up the new
division, admits: A year ago we ...
04 Apr 1997
| by NICK PURDOM
by
Carlsberg-Tetley last year. You can t change culture, says Thomson
but you can change communication ...
21 Feb 1997
| by JOHN-PIERRE JOYCE
Scope Ketchum clients are to get a taste of the youth market with
the launch of a specialist unit to woo the younger consumer.
Branded under a separate name, the unit will focus on the agency s drink
brands including Carlsberg, Tetley s Bitter and Beefeater Gin. Chris
Wood, a Scope ...
21 Feb 1997
| by LEXIE GODDARD
Carlsberg-Tetley.
Bass Brewers is the brewing division of Bass PLC. The
Burton-on-Trent-based firm ...