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- Aug-1997 (1)
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- PR Week UK (1)
FOCUS: YOUTH MARKETING - Dipping into the fountain of youth - Feel out of touch with the young people of today? PR specialists are tapping into the 1990s phenomenon that is Girl Power and can put client brands centre stage at festivals
08 Aug 1997 | by POPPY BRECH
that it had gained from handling youth-oriented accounts such as Carlsberg by establishing a specialist ... supporting the Carlsberg Concert 97. Chris Wood, who heads up the new division, admits: A year ago we ...
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