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Carlsberg extends postcard facility to other Websites

Carlsberg is bidding to become a central communication point on the Internet by placing its...Carlsberg is bidding to become a central communication point on the Internet by placing its ... and the Microsoft Network. Cmail was initially created by Carlsberg s Web specialist agency, CHBi, as part of the brand s new-media presence during Euro 96. Each card has the Carlsberg logo on the top right ...

Carlsberg rejig focuses on R&D

Doug Scott, marketing director of Carlsberg-Tetley, is to take personal responsibility...Doug Scott, marketing director of Carlsberg-Tetley, is to take personal responsibility for developing and launching new brands as part of a reorganisation to replace marketers who have resigned ... . The marketing controller role for the flagship Carlsberg brand will be looked after by marketing manager Niall ...

Carlsberg lures KP crisps chief

Carlsberg-Tetley has appointed Doug Clydesdale, former managing director of KP s crisps division...Carlsberg-Tetley has appointed Doug Clydesdale, former managing director of KP s crisps division ... rationalisation of its marketing strategy, focusing on its core brands Carlsberg, Tetley s Bitter and Calders ... to Whitbread s Boddingtons and Scottish Courage-owned John Smith s. In November last year Carlsberg ...

 

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