03 Oct 1997
| by MAIRI CLARK
Carlsberg is bidding to become a central communication point on the
Internet by placing its...Carlsberg is bidding to become a central communication point on the
Internet by placing its ...
and the Microsoft Network.
Cmail was initially created by Carlsberg s Web specialist agency, CHBi,
as part of the brand s new-media presence during Euro 96. Each card has
the Carlsberg logo on the top right ...
30 Jan 1997
Doug Scott, marketing director of Carlsberg-Tetley, is to take
personal responsibility...Doug Scott, marketing director of Carlsberg-Tetley, is to take
personal responsibility for developing and launching new brands as part
of a reorganisation to replace marketers who have resigned ...
. The
marketing controller role for the flagship Carlsberg brand will be
looked after by marketing manager Niall ...
15 Jan 1997
| by PATRICK BARRETT
Carlsberg-Tetley has appointed Doug Clydesdale, former managing
director of KP s crisps division...Carlsberg-Tetley has appointed Doug Clydesdale, former managing
director of KP s crisps division ...
rationalisation of
its marketing strategy, focusing on its core brands Carlsberg, Tetley s
Bitter and Calders ...
to Whitbread s Boddingtons and Scottish
Courage-owned John Smith s. In November last year Carlsberg ...