Keeffe, marketing controller for lagers at Carlsberg-Tetley, believes that companies need to take great ... and good promotions, but a bad one can cause your brand a lot of damage. Carlsberg has turned ... sponsor of Euro 96 and, this year, organised the Carlsberg Concert 97, featuring stars such as Rod ...
, as a senior planner. Miller, 36, worked at Unilever, Boots, Allied Breweries and Carlsberg...The recently formed BDDP GGT has hired Howard Miller, group marketing manager at Allied Domecq, as a senior planner. Miller, 36, worked at Unilever, Boots, Allied Breweries and Carlsberg-Tetley before spending nine years at Allied Domecq. ...
transvestite and his body replaced by a fly. Explaining this silliness away, some naive soul at Carlsberg ... of a turnaround of C-T s brands which started with Carlsberg and will include Tetley s bitter, said the report trustingly. Really? A year later, Carlsberg-Tetley continues to flounder, Tetley ...
Carlsberg-Tetley is to use sports sponsorships to kick its namesake brands into action, through a...Carlsberg-Tetley is to use sports sponsorships to kick its namesake brands into action, through ... . It has also signed a pounds 750,000 deal to give Carlsberg the title Official Supporter of the England ... of three of Carlsberg-Tetley s five UK breweries with the loss of 1500 jobs, following the collapse ...
Managing director Mark Beasley Major clients Carlsberg-Tetley, Renault UK, Hewlett ...
s rumblings about redundancies in the brewing industry are simply the aftershocks of the aborted Bass/Carlsberg ...
. - Debi Knight of Carlsberg-Tetley correctly identified KP Foods last week ...
and logo. Meanwhile, Carlsberg-Tetley has called a review of its pounds 5m advertising account ... Carlsberg, Tetley s and Calder s Cream Ale. With Tetley s sitting in eighth position in the take ...
Carlsberg-Tetley, recently hit by the government s decision to prevent its merger with rival...Carlsberg-Tetley, recently hit by the government s decision to prevent its merger with rival ... investment behind core brands, Carlsberg lager, Tetley s Bitter and Calder s Cream Ale. In 1996 ... result, I would be moving back to Scotland, he said. Carlsberg-Tetley has said it will be seeking ...
In the next few weeks Carlsberg-Tetley will announce the results of an internal review of its UK...In the next few weeks Carlsberg-Tetley will announce the results of an internal review of its UK ... , and Whitbread with its strong premium branding and high off-trade sales of Stella, Carlsberg-Tetley has ... product development. They did a good job of reformulating Carlsberg, but the difference in profit ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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