Malpass leaves Rhone for top PR post at Bass
21 Feb 1997 | by LEXIE GODDARD
Carlsberg-Tetley. Bass Brewers is the brewing division of Bass PLC. The Burton-on-Trent-based firm ...
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Live Issue/Cordiant Demerger Rumours: Can Cordiant afford to discard Saatchis or Bates? - A sale offers a short-term gain but a longer-term fall in profits, John Tylee says
21 Feb 1997 | by JOHN TYLEE
, Carlsberg, Danone, Groupe, Duracell, Du Pont, Kodak, Electrolux, Essllor, G-Tech, Grand Metropolitan ...
Advertising & Promotion: Strategy switch over brewer’s trade marketing
20 Feb 1997
Carlsberg-Tetley s decision to merge the trade and marketing controller jobs in a bid to improve co ...
NEWSMAKERS/BARKER AND RALSTON: Has the fairy tale ended for Barker and Ralston?
14 Feb 1997 | by RICHARD COOK
director and was responsible for award-winning work for clients such as Pernod, Saab, Carlsberg, the AA ...
CAMPAIGN DIRECT AWARDS: CREATIVITY LEAGUE
14 Feb 1997 | by MEG CARTER
of Warner Wellcome s Zantac 75, plus its work for the Carlsberg 95 music tour and a bag ... Disney Attractions, promotional work for Carlsberg-Tetley and Gillette Non-Sticky Gel. Paul ...
AGENCY OF THE WEEK: K Advertising
06 Feb 1997
best-known brand, Carlsberg, which has been with the agency (through various incarnations) for more ... creative efficiency . With Carlsberg and Commercial Union (the drama out of crisis line ... Losses (1996) Sopexa Key clients Carlsberg, Cheltenham & Gloucester, Alacatel, Commercial Union ...
SPONSORSHIP: Fear of the unknown - James Curtis examines why sponsorship is in danger of losing its place in the marketing mix
06 Feb 1997 | by JAMES CURTIS
. Carlsberg-Tetley ensured that its sponsorship of the England Cricket team was integral to the relaunch ...
Carlsberg rejig focuses on R&D
30 Jan 1997
Doug Scott, marketing director of Carlsberg-Tetley, is to take personal responsibility...Doug Scott, marketing director of Carlsberg-Tetley, is to take personal responsibility for developing and launching new brands as part of a reorganisation to replace marketers who have resigned ... . The marketing controller role for the flagship Carlsberg brand will be looked after by marketing manager Niall ...
Exodus builds at Bass
30 Jan 1997 | by PATRICK BARRETT
is not linked to the continuing uncertainty over the Bass takeover of Carlsberg-Tetley (see story, page 5 ...
REVIEW: Marketing and advertising news in the week’s press
24 Jan 1997 | by JOHN TYLEE
on sponsorship deals this year. Marketing Week Three of the top five marketers at Carlsberg-Tetley, including the marketing controllers for both Carlsberg and Tetley, have resigned following its takeover ... and John Slade, Carlsberg s marketing controller, is to launch a troubleshooting firm. Marketing ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
