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FIELD MARKETING: One for the roadshow - Drinks marketers are finding that it’s becoming vital to get out among their consumers and run promotions which bring their brands to life. David Murphy reports

Keeffe, marketing controller for lagers at Carlsberg-Tetley, believes that companies need to take great ... and good promotions, but a bad one can cause your brand a lot of damage. Carlsberg has turned ... sponsor of Euro 96 and, this year, organised the Carlsberg Concert 97, featuring stars such as Rod ...

Carlsberg licenses c-mail.

Carlsberg is licensing its c-mail web-based postcard system to third parties. Under...Carlsberg is licensing its c-mail web-based postcard system to third parties. Under ... they install a link to the main Carlsberg UK site (www.carlsberg.co.uk). The first two sites to do so ... and even animated email cards , was originally set up as part of Carlsberg s Euro 96 football site ...

Carlsberg licenses c-mail.

Carlsberg is licensing its c-mail web-based postcard system to third parties. Under the arrangement...Carlsberg is licensing its c-mail web-based postcard system to third parties. Under ... a link to the main Carlsberg UK site (www.carlsberg.co.uk). The first two sites to do so ... animated email cards , was originally set up as part of Carlsberg s Euro 96 football site. Chris Bland ...

Web Sites - How to solve the building puzzle.

for Carlsberg. So it is with web sites. The spectrum stretches from downright basic to all-singing all ...

Web Sites - How to solve the building puzzle.

for Carlsberg. So it is with web sites. The spectrum stretches from downright basic to all-singing all ...

BDDP GGT gets Miller

, as a senior planner. Miller, 36, worked at Unilever, Boots, Allied Breweries and Carlsberg...The recently formed BDDP GGT has hired Howard Miller, group marketing manager at Allied Domecq, as a senior planner. Miller, 36, worked at Unilever, Boots, Allied Breweries and Carlsberg-Tetley before spending nine years at Allied Domecq. ...

Carlsberg-Tetley hires PR to Capitalize on deal

Brewing group Carlsberg-Tetley has hired PR and sponsorship agency Capitalize to handle consumer...Brewing group Carlsberg-Tetley has hired PR and sponsorship agency Capitalize to handle consumer PR for the Tetley beer brand s sponsorship of English rugby. Carlsberg-Tetley has signed a ... on three new members of staff to handle the Carlsberg-Tetley business. Emma Wass has joined from ...

Advertising & Promotion: Viewers couldn’t give a XXXX for such irrelevance

transvestite and his body replaced by a fly. Explaining this silliness away, some naive soul at Carlsberg ... of a turnaround of C-T s brands which started with Carlsberg and will include Tetley s bitter, said the report trustingly. Really? A year later, Carlsberg-Tetley continues to flounder, Tetley ...

REVIEW: Marketing and advertising news in the week’s press

cleaner until after the World Cup in summer 1998. Carlsberg lager announced this week that it has ...

C-T scores top sporting tie-ins

Carlsberg-Tetley is to use sports sponsorships to kick its namesake brands into action, through a...Carlsberg-Tetley is to use sports sponsorships to kick its namesake brands into action, through ... . It has also signed a pounds 750,000 deal to give Carlsberg the title Official Supporter of the England ... of three of Carlsberg-Tetley s five UK breweries with the loss of 1500 jobs, following the collapse ...

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