17 Oct 1997
| by KAREN DEMPSEY
Brewing group Carlsberg-Tetley has hired PR and sponsorship agency
Capitalize to handle consumer...Brewing group Carlsberg-Tetley has hired PR and sponsorship agency
Capitalize to handle consumer PR for the Tetley beer brand s sponsorship
of English rugby.
Carlsberg-Tetley has signed a ...
on three new members of staff to handle the
Carlsberg-Tetley business.
Emma Wass has joined from ...
10 Jul 1997
| by DAVID SUMNER SMITH
holds steady in second place, followed by Heineken
and Carlsberg Special Brew.
Across ...
Whitbread 5437.7
4 Carlsberg Special Brew 55 - 60 Carlsberg-Tetley 0.0
5 ...
50 - 55 Carlsberg-Tetley 11.6
7 Tennent s Super 45 - 50 Bass Brewers ...
21 Feb 1997
| by JOHN-PIERRE JOYCE
Scope Ketchum clients are to get a taste of the youth market with
the launch of a specialist unit to woo the younger consumer.
Branded under a separate name, the unit will focus on the agency s drink
brands including Carlsberg, Tetley s Bitter and Beefeater Gin. Chris
Wood, a Scope ...
21 Feb 1997
| by LEXIE GODDARD
Carlsberg-Tetley.
Bass Brewers is the brewing division of Bass PLC. The
Burton-on-Trent-based firm ...
24 Jan 1997
| by JOHN TYLEE
on sponsorship deals this
year. Marketing Week
Three of the top five marketers at Carlsberg-Tetley, including the
marketing controllers for both Carlsberg and Tetley, have resigned
following its takeover ...
and John Slade, Carlsberg s marketing controller, is
to launch a troubleshooting firm. Marketing ...
09 Jan 1997
| by HARRIET MARSH
.
Carlsberg-Tetley will project a 30-foot version of its latest TV ads for
Tetley Bitter on to buildings ...
08 Jan 1997
| by PATRICK BARRETT
new marketing strategy for the company following
its failed merger with Carlsberg ...
expanded its brewing capacity with the formal takeover of
Carlsberg-Tetley s Burton-on-Trent operation.
...