Keeffe, marketing controller for lagers at Carlsberg-Tetley, believes that companies need to take great ... and good promotions, but a bad one can cause your brand a lot of damage. Carlsberg has turned ... sponsor of Euro 96 and, this year, organised the Carlsberg Concert 97, featuring stars such as Rod ...
transvestite and his body replaced by a fly. Explaining this silliness away, some naive soul at Carlsberg ... of a turnaround of C-T s brands which started with Carlsberg and will include Tetley s bitter, said the report trustingly. Really? A year later, Carlsberg-Tetley continues to flounder, Tetley ...
cleaner until after the World Cup in summer 1998. Carlsberg lager announced this week that it has ...
Carlsberg-Tetley is to use sports sponsorships to kick its namesake brands into action, through a...Carlsberg-Tetley is to use sports sponsorships to kick its namesake brands into action, through ... . It has also signed a pounds 750,000 deal to give Carlsberg the title Official Supporter of the England ... of three of Carlsberg-Tetley s five UK breweries with the loss of 1500 jobs, following the collapse ...
Carlsberg is bidding to become a central communication point on the Internet by placing its...Carlsberg is bidding to become a central communication point on the Internet by placing its ... and the Microsoft Network. Cmail was initially created by Carlsberg s Web specialist agency, CHBi, as part of the brand s new-media presence during Euro 96. Each card has the Carlsberg logo on the top right ...
of big-name artists who are backing the ban. Carlsberg-Tetley is understood to have approached ...
and logo. Meanwhile, Carlsberg-Tetley has called a review of its pounds 5m advertising account ... Carlsberg, Tetley s and Calder s Cream Ale. With Tetley s sitting in eighth position in the take ...
, Conspiracy Theory, BT Talkworks, Mastercard and Carlsberg. Western International Media bought Carlsberg into the break, as the client is keen to be associated with Channel 5 s sports coverage ... .00 Break transmission time: 20.00 BARB: 4.8 ABC1 men TVRs (live) Client: Carlsberg Agency: Zenith ...
Carlsberg-Tetley, recently hit by the government s decision to prevent its merger with rival...Carlsberg-Tetley, recently hit by the government s decision to prevent its merger with rival ... investment behind core brands, Carlsberg lager, Tetley s Bitter and Calder s Cream Ale. In 1996 ... result, I would be moving back to Scotland, he said. Carlsberg-Tetley has said it will be seeking ...
Carlsberg s United Nations spot either, as a) you ve probably seen it and, b) you ve probably written ... Exposure: Cinema CARLSBERG TETLEY BREWING Project: Carlsberg Lager Client: Niall O Keeffe, marketing controller Brief: Reassert Carlsberg Lager s position as the best lager in the world ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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