04 Sep 1997
| by HARRIET MARSH
Carlsberg-Tetley, recently hit by the government s decision to
prevent its merger with rival...Carlsberg-Tetley, recently hit by the government s decision to
prevent its merger with rival ...
investment behind core brands, Carlsberg lager, Tetley s
Bitter and Calder s Cream Ale.
In 1996 ...
result, I would be moving back to Scotland, he said.
Carlsberg-Tetley has said it will be seeking ...
14 Aug 1997
| by HARRIET MARSH
In the next few weeks Carlsberg-Tetley will announce the results of
an internal review of its UK...In the next few weeks Carlsberg-Tetley will announce the results of
an internal review of its UK ...
, and Whitbread with its
strong premium branding and high off-trade sales of Stella,
Carlsberg-Tetley has ...
product development. They did a good job of reformulating Carlsberg,
but the difference in profit ...
31 Jul 1997
| by HARRIET MARSH
Carlsberg-Tetley, recently hit by the government s decision to
prevent its merger with rival...Carlsberg-Tetley, recently hit by the government s decision to
prevent its merger with rival brewer Bass, is to invest pounds 10m in an
autumn push for its namesake lager brand. The company is putting pounds
6m into new advertising for the draught standard lager brand. The
campaign, through ...
04 Jul 1997
| by EMMA HALL
Carlsberg-Tetley is expected to review its marketing operation
following the rejection of its...Carlsberg-Tetley is expected to review its marketing operation
following the rejection of its proposed merger with Bass by Margaret
Beckett, president of the Board of Trade. The company will review its
portfolio of brands, its marketing department and its agency
relationships. Marketing ...
18 Apr 1997
| by RICHARD COOK
was Nike, behind Carlsberg,
but comfortably ahead of Fuji, JVC, Mastercard, Canon and Philips ...
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