to remove filtersHOTLINE
03 Oct 1997 | by EMMA HALL
of big-name artists who are backing the ban. Carlsberg-Tetley is understood to have approached ...
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C-T scores top sporting tie-ins
09 Oct 1997 | by HARRIET MARSH
Carlsberg-Tetley is to use sports sponsorships to kick its namesake brands into action, through a...Carlsberg-Tetley is to use sports sponsorships to kick its namesake brands into action, through ... . It has also signed a pounds 750,000 deal to give Carlsberg the title Official Supporter of the England ... of three of Carlsberg-Tetley s five UK breweries with the loss of 1500 jobs, following the collapse ...
CAREERS: Competition - Name that company!
25 Sep 1997 | by JANE BAINBRIDGE
. - Debi Knight of Carlsberg-Tetley correctly identified KP Foods last week ...
Dorlands unveils Center Parcs push
19 Sep 1997 | by JOHN TYLEE
and exhilarating. The aggressive tactics follow the arrival of Tom Wright from Carlsberg ...
TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
05 Sep 1997 | by KAREN YATES
, Conspiracy Theory, BT Talkworks, Mastercard and Carlsberg. Western International Media bought Carlsberg into the break, as the client is keen to be associated with Channel 5 s sports coverage ... .00 Break transmission time: 20.00 BARB: 4.8 ABC1 men TVRs (live) Client: Carlsberg Agency: Zenith ...
FIELD MARKETING: Listen to the brand - Bass Taverns is using a talent contest for local bands to promote its pubs around the UK. Bhavna Mistry sounds out the idea.
26 Jun 1997 | by By BHAVNA MISTRY.
- Virgin is doing it again with V97 and Carlsberg is to launch its Wembley event this August....Drinks companies using music events to promote their brands on a national stage is nothing new - Virgin is doing it again with V97 and Carlsberg is to launch its Wembley event this August. But the idea is rooted in the battle of the bands concept of regional talent contests between wannabe rock ...
SPONSORSHIP: The youth is out there - Reaching the younger generation via sponsored music festivals is a high-risk strategy, but the ongoing survey ROAR could supply the answers. Andy Fry writes
05 Jun 1997 | by ANDY FRY
elusive young consumers. Virgin s V97, Tennent s T in the Park and Carlsberg s Wembley ... the survey. Tennent s was seen as a driving force at T in the Park, but Carlsberg was seen as cashing ... add your name to something . Although Carlsberg expressly decided against being a headline sponsor ...
UNRAVELLING TV TIE-UPS: The latest example of advertiser-funded programming was Look Who’s Talking from BT. Meg Carter reports on how advertisers can get closer to TV shows, and asks whether there is any evidence to prove that consumers care
14 Mar 1997 | by MEG CARTER
ITV s Holding the Baby with Carlsberg-Tetley and Bass. HOW MUCH DOES IT COST? Paying a prop ...
Marketing Mix: The castaway client
27 Feb 1997 | by ANNA GRIFFITHS
As marketing manager for Carlsberg Brands, Tom Hings has responsibility for Carlsberg Lager...As marketing manager for Carlsberg Brands, Tom Hings has responsibility for Carlsberg Lager, Export, Ice and Elephant beers. He started out in advertising and spent four years with Lintas ... in the industry. After seven years with Carlsberg-Tetley, Hings is long overdue a bit of island R s rays ...
REVIEW: Marketing and advertising news in the week’s press
24 Jan 1997 | by JOHN TYLEE
on sponsorship deals this year. Marketing Week Three of the top five marketers at Carlsberg-Tetley, including the marketing controllers for both Carlsberg and Tetley, have resigned following its takeover ... and John Slade, Carlsberg s marketing controller, is to launch a troubleshooting firm. Marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
