Exodus builds at Bass
30 Jan 1997 | by PATRICK BARRETT
is not linked to the continuing uncertainty over the Bass takeover of Carlsberg-Tetley (see story, page 5 ...
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Carlsberg rejig focuses on R&D
30 Jan 1997
Doug Scott, marketing director of Carlsberg-Tetley, is to take personal responsibility...Doug Scott, marketing director of Carlsberg-Tetley, is to take personal responsibility for developing and launching new brands as part of a reorganisation to replace marketers who have resigned ... . The marketing controller role for the flagship Carlsberg brand will be looked after by marketing manager Niall ...
REVIEW: Marketing and advertising news in the week’s press
24 Jan 1997 | by JOHN TYLEE
on sponsorship deals this year. Marketing Week Three of the top five marketers at Carlsberg-Tetley, including the marketing controllers for both Carlsberg and Tetley, have resigned following its takeover ... and John Slade, Carlsberg s marketing controller, is to launch a troubleshooting firm. Marketing ...
Takeover delay sparks exodus of C-T top team
23 Jan 1997 | by SHARON MARSHALL
Three of the top five marketers at Carlsberg-Tetley, including the two responsible for its...Three of the top five marketers at Carlsberg-Tetley, including the two responsible for its flagship brands, have resigned from the brewing giant, frustrated by uncertainty over its takeover ... equity for ales. Carlsberg will lose its marketing controller as John Slade quits to launch a ...
PROFILE: Prince of ales - DOUG CLYDESDALE MARKETING DIRECTOR CARLSBERG-TETLEY
22 Jan 1997 | by PATRICK BARRETT
attentions to their liquid accompaniment as marketing director at Carlsberg-Tetley....his attentions to their liquid accompaniment as marketing director at Carlsberg-Tetley. Clydesdale has been in the marketing business for over 20 years, but faces a tough job at Carlsberg-Tetley turning round ailing brands such as Tetley s Bitter and Carlsberg lager. Both have failed to keep up ...
Comic brew
22 Jan 1997 | by LISA CAMPBELL
Carlsberg Ice Beer is sponsoring Shooting Stars Live and The Fast Show Live, to be staged...Carlsberg Ice Beer is sponsoring Shooting Stars Live and The Fast Show Live, to be staged for the first time this week under the banner Comedy on Ice . ...
Carlsberg lures KP crisps chief
15 Jan 1997 | by PATRICK BARRETT
Carlsberg-Tetley has appointed Doug Clydesdale, former managing director of KP s crisps division...Carlsberg-Tetley has appointed Doug Clydesdale, former managing director of KP s crisps division ... rationalisation of its marketing strategy, focusing on its core brands Carlsberg, Tetley s Bitter and Calders ... to Whitbread s Boddingtons and Scottish Courage-owned John Smith s. In November last year Carlsberg ...
STOP PRESS [BB]
09 Jan 1997 | by HARRIET MARSH
. Carlsberg-Tetley will project a 30-foot version of its latest TV ads for Tetley Bitter on to buildings ...
REVIEW: Marketing and advertising news in the week’s press
09 Jan 1997
for driving forward a new marketing strategy, following last year s failed merger with Carlsberg ...
Bass promotes Carling chief to top brewing role
08 Jan 1997 | by PATRICK BARRETT
new marketing strategy for the company following its failed merger with Carlsberg ... expanded its brewing capacity with the formal takeover of Carlsberg-Tetley s Burton-on-Trent operation. ...
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