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FIELD MARKETING: One for the roadshow - Drinks marketers are finding that it’s becoming vital to get out among their consumers and run promotions which bring their brands to life. David Murphy reports
04 Dec 1997 | by DAVID MURPHY
Keeffe, marketing controller for lagers at Carlsberg-Tetley, believes that companies need to take great ... and good promotions, but a bad one can cause your brand a lot of damage. Carlsberg has turned ... sponsor of Euro 96 and, this year, organised the Carlsberg Concert 97, featuring stars such as Rod ...
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