19 Dec 1998
| by LISA CAMPBELL
Carlsberg-Tetley is rejecting laddish advertising in a bid to
present its Carlsberg Lager...Carlsberg-Tetley is rejecting laddish advertising in a bid to
present its Carlsberg Lager ...
by Warner Music to coincide with the
ad.
Set in 1883, the ad features Carlsberg s Emil Hansen ...
to the present with party-goers worldwide enjoying the
drink.
The new ad gives Carlsberg a different ...
17 Dec 1998
| by SUE BEENSTOCK
It s 25 years since Carlsberg came up with its Probably the best
lager in the world line, which...It s 25 years since Carlsberg came up with its Probably the best
lager in the world line ...
of the parts other beers couldn t reach, but
Carlsberg s slogan is the only one to have survived unchanged.
The new ad is set in Copenhagen in 1883, with Carlsberg employee Emil
Hansen trying to sell his ...
17 Dec 1998
| by ROBERT MCLUHAN
%, and Carlsberg Export and Heineken Export each with under 10%.
Kronenbourg has enjoyed year-on-year growth ...
11 Dec 1998
| by MICHELE MARTIN
Carlsberg is celebrating the 25th anniversary of its famous
advertising slogan, Probably the best...Carlsberg is celebrating the 25th anniversary of its famous
advertising slogan, Probably ...
to its chorus, the film cuts to present-day images of the Carlsberg sign
hanging in bars, pubs ...
that the lone salesman is, in fact, the
founding father of Carlsberg - and that his future was to be brighter ...
04 Dec 1998
| by MAGGIE BROWN
Lager giant Carlsberg International has hired Hill and Knowlton on
a retainer to help promote its...Lager giant Carlsberg International has hired Hill and Knowlton on
a retainer to help promote ...
sponsorship of the MTV Best Fan Award last month.
Carlsberg International had never used a PR agency before ...
that local Carlsberg
companies worldwide can use to exploit coverage of sponsorship.
...
04 Dec 1998
| by STEFANO HATFIELD
place to guarantee a large
female audience.
The TV buyer for Carlsberg-Tetley saw ...
Agency: P Buying Unit
Buyer: Andrew Wolstencroft
Client: Carlsberg-Tetley
Agency: Zenith Media ...
20 Nov 1998
| by ANNA GRIFFITHS
s Guinness business
clashed with the agency s Carlsberg-Tetley account. The Diageo pitch was
eventually ...
19 Nov 1998
| by JAMES CURTIS
announces it is pioneering a new 250ml mini
can in a bid to weaken the hold of Carlsberg Special Brew
30 Oct 1998
| by CLAIRE BEALE
hurdle after deciding
that the business would clash with its Carlsberg Tetley account.
MindShare ...
29 Oct 1998
| by KEN GOFTON
.21
Founded 1987, privately owned. Chairman John Williams, md Mark Beasley.
Major clients include Carlsberg ...
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