19 Dec 1998
| by LISA CAMPBELL
Carlsberg-Tetley is rejecting laddish advertising in a bid to
present its Carlsberg Lager...Carlsberg-Tetley is rejecting laddish advertising in a bid to
present its Carlsberg Lager ...
by Warner Music to coincide with the
ad.
Set in 1883, the ad features Carlsberg s Emil Hansen ...
to the present with party-goers worldwide enjoying the
drink.
The new ad gives Carlsberg a different ...
17 Dec 1998
| by SUE BEENSTOCK
It s 25 years since Carlsberg came up with its Probably the best
lager in the world line, which...It s 25 years since Carlsberg came up with its Probably the best
lager in the world line ...
of the parts other beers couldn t reach, but
Carlsberg s slogan is the only one to have survived unchanged.
The new ad is set in Copenhagen in 1883, with Carlsberg employee Emil
Hansen trying to sell his ...
11 Dec 1998
| by MICHELE MARTIN
Carlsberg is celebrating the 25th anniversary of its famous
advertising slogan, Probably the best...Carlsberg is celebrating the 25th anniversary of its famous
advertising slogan, Probably ...
to its chorus, the film cuts to present-day images of the Carlsberg sign
hanging in bars, pubs ...
that the lone salesman is, in fact, the
founding father of Carlsberg - and that his future was to be brighter ...
04 Dec 1998
| by MAGGIE BROWN
Lager giant Carlsberg International has hired Hill and Knowlton on
a retainer to help promote its...Lager giant Carlsberg International has hired Hill and Knowlton on
a retainer to help promote ...
sponsorship of the MTV Best Fan Award last month.
Carlsberg International had never used a PR agency before ...
that local Carlsberg
companies worldwide can use to exploit coverage of sponsorship.
...
29 Sep 1998
- Carlsberg has launched a new promotional website supported by a Europe-wide TV commercial....- Carlsberg has launched a new promotional website supported by a Europe-wide TV commercial ...
opens with a shot of a Carlsberg bar tap. This leads into a journey that takes the viewer from a live ...
. It features a guide to European bars, skiing and football information and a link to Carlsberg s international ...
29 Sep 1998
- Carlsberg has launched a new promotional website supported by a Europe-wide TV commercial....- Carlsberg has launched a new promotional website supported by a Europe-wide TV commercial ...
opens with a shot of a Carlsberg bar tap. This leads into a journey that takes the viewer from a live ...
. It features a guide to European bars, skiing and football information and a link to Carlsberg s international ...
11 Sep 1998
| by JADE GARRETT
Levi s, for once, didn t take the top spot, as Carlsberg Export
proved to be this month...Levi s, for once, didn t take the top spot, as Carlsberg Export
proved to be this month s favourite ad. The ad, which features a young
couple in a marriage guidance counselling session, obviously ...
POINTS
1 Carlsberg Export Saatchi Saatchi 6.6
2= Levi Strauss ...
27 Aug 1998
| by LUCY BARRETT
This summer Carlsberg-Tetley relaunched its premium lager brand,
Carlsberg Export....This summer Carlsberg-Tetley relaunched its premium lager brand,
Carlsberg Export.
A ...
.
Originally called Carlsberg Hoff, the name was changed in 1992 to
Carlsberg Export.
It was taken off ...
in the game with
the grown-up brands, Carlsberg Export needs to increase its share.
Premium position ...
20 Aug 1998
| by STEVE BELL
Carlsberg has devised a Best Fan award to run alongside its
sponsorship of the MTV Europe Music...Carlsberg has devised a Best Fan award to run alongside its
sponsorship of the MTV Europe Music Awards. The Europewide campaign
begins with a TV ad and poster launch, which breaks this month.
...
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