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BORDER LINES: COPENHAGEN: Carlsberg retains H&K

Lager giant Carlsberg International has hired Hill and Knowlton on a retainer to help promote its...Lager giant Carlsberg International has hired Hill and Knowlton on a retainer to help promote ... sponsorship of the MTV Best Fan Award last month. Carlsberg International had never used a PR agency before ... that local Carlsberg companies worldwide can use to exploit coverage of sponsorship. ...

Sainsbury’s Smith takes board role at Ketchum Life

and Gamble and Carlsberg Tetley. ...

CAMPAIGNS: Sainsbury’s lion share of soccer - Sponsorship

Supermarket . With other retailers and official England sponsors such as Ariel and Carlsberg all ...

DIARY: Preece puts beer behind him and goes back to university

this year to join brewer Carlsberg-Tetley as its PR chief (PR Week, 20 March). But he spent only two months in the job and has now returned to his old employer. Sources close to Carlsberg ...

Preece resigns Carlsberg-Tetley corporate PR post

Alan Preece, corporate communications manager at brewer Carlsberg-Tetley, has resigned just two...Alan Preece, corporate communications manager at brewer Carlsberg-Tetley, has resigned just two ... at Carlsberg-Tetley. It s not what I wanted to be doing at this particular time, he said. The company said ... for public relations and Carlsberg-Tetley s corporate, business-to-business and consumer PR agency, Scope ...

Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

by main sponsor Green Flag plus eight other companies or brands - Ariel, BP, Canon, Carlsberg, Coca Cola ...

Mergers and Acquisitions: Public interest sparks new lobbying growth - Under Margaret Beckett companies are finding it hard to predict which takeovers will be referred to watchdogs, which in turn has meant more opportunities for lobbyists

giants Bass and Carlsberg-Tetley, despite conditional clearance from the MMC. The merger would have ...

 

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