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TOP EUROPEAN AGENCIES: THE TOP 20 EUROPEAN NETWORKS - Young & Rubicam and Ogilvy & Mather are holding on to the top spots, with McCann-Erickson rejoining them. But is the calm about to be shattered, Alasdair Reid asks?

10 Jul 1998 | by ALASDAIR REID

, CPC International, Cadbury Schweppes, Carlsberg, Delta Air Lines, DuPont, Eastman Kodak, Electrolux ...

MARKETING FOCUS: Brand attack on China - The first TGI analysis on China makes sense of a market with a growing appetite for western products, writes Harriot Lane Fox

02 Jul 1998 | by HARRIOT LANE FOX

is the difference in laws and regulations between the regions - as Carlsberg found when it tried to produce ... for so long to have become almost naturalised . Adidas and Carlsberg are both naturalised ... national sport since 1979, 12 years before Nike got into sponsorship. Carlsberg advertises on TV ...

CHBi Razorfish hires a creative director

30 Jun 1998

producer who will work on the Carlsberg and Goldfish accounts. ...

CHBi Razorfish hires a creative director

30 Jun 1998

producer who will work on the Carlsberg and Goldfish accounts. ...

CHBi Razorfish hires a creative director

30 Jun 1998

producer who will work on the Carlsberg and Goldfish accounts. ...

CHBi Razorfish hires a creative director

30 Jun 1998

producer who will work on the Carlsberg and Goldfish accounts. ...

CLOSE-UP: LIVE ISSUE/WORLD CUP SPONSORSHIP - Sponsors discover World Cup is fair game for all. Will the official endorsers find their huge spending defeated, John Tylee asks?

12 Jun 1998 | by JOHN TYLEE

to assume that the World Cup ad clutter in the UK - where Carlsberg s sponsorship of the national team ...

Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

12 Jun 1998 | by IAN DARBY

by main sponsor Green Flag plus eight other companies or brands - Ariel, BP, Canon, Carlsberg, Coca Cola ...

AGENDA: Ads to make the final round - In the second of a two-part review of World Cup-related activity, Robert Fallow, marketing director of Orange and avid footie fan, casts an eye over TV ads with references to the game

04 Jun 1998 | by ROBERT FALLOW

, there s an unfortunate clash of heads between official sponsors Budweiser and Carlsberg, in the six-yard box ... is basically the same, Carlsberg winning by managing to paint a more realistic English fans eye view ...

MEDIA: Boddies nearing footie deal

04 Jun 1998 | by DOMINIC CARTER, Group Head, The Sun

BBC 2 series, Fantasy Football. Last month Carlsberg-Tetley came close to striking a deal ...

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