19 Dec 1998
| by LISA CAMPBELL
Carlsberg-Tetley is rejecting laddish advertising in a bid to
present its Carlsberg Lager...Carlsberg-Tetley is rejecting laddish advertising in a bid to
present its Carlsberg Lager ...
by Warner Music to coincide with the
ad.
Set in 1883, the ad features Carlsberg s Emil Hansen ...
to the present with party-goers worldwide enjoying the
drink.
The new ad gives Carlsberg a different ...
17 Dec 1998
| by SUE BEENSTOCK
It s 25 years since Carlsberg came up with its Probably the best
lager in the world line, which...It s 25 years since Carlsberg came up with its Probably the best
lager in the world line ...
of the parts other beers couldn t reach, but
Carlsberg s slogan is the only one to have survived unchanged.
The new ad is set in Copenhagen in 1883, with Carlsberg employee Emil
Hansen trying to sell his ...
17 Dec 1998
| by ROBERT MCLUHAN
%, and Carlsberg Export and Heineken Export each with under 10%.
Kronenbourg has enjoyed year-on-year growth ...
11 Dec 1998
| by MICHELE MARTIN
Carlsberg is celebrating the 25th anniversary of its famous
advertising slogan, Probably the best...Carlsberg is celebrating the 25th anniversary of its famous
advertising slogan, Probably ...
to its chorus, the film cuts to present-day images of the Carlsberg sign
hanging in bars, pubs ...
that the lone salesman is, in fact, the
founding father of Carlsberg - and that his future was to be brighter ...
04 Dec 1998
| by MAGGIE BROWN
Lager giant Carlsberg International has hired Hill and Knowlton on
a retainer to help promote its...Lager giant Carlsberg International has hired Hill and Knowlton on
a retainer to help promote ...
sponsorship of the MTV Best Fan Award last month.
Carlsberg International had never used a PR agency before ...
that local Carlsberg
companies worldwide can use to exploit coverage of sponsorship.
...
04 Dec 1998
| by STEFANO HATFIELD
place to guarantee a large
female audience.
The TV buyer for Carlsberg-Tetley saw ...
Agency: P Buying Unit
Buyer: Andrew Wolstencroft
Client: Carlsberg-Tetley
Agency: Zenith Media ...
27 Nov 1998
| by SOPHIE BARKER
and Gamble and
Carlsberg Tetley.
...
27 Nov 1998
and developed. Robin Auld, brand manager for Carlsberg Lager, admits it is still a bit premature to talk ...
the importance of knowing what you want from an agency, rather than letting it dictate the terms. At Carlsberg ...
with each other. We also want to make sure the values of the Carlsberg brand are adequately reflected ...
27 Nov 1998
for Carlsberg lager Robin Auld says that he relies on instinct when assessing agencies: It soon becomes ...
20 Nov 1998
| by ANNA GRIFFITHS
s Guinness business
clashed with the agency s Carlsberg-Tetley account. The Diageo pitch was
eventually ...
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