to remove filtersMARKETING MIX: That was the week that was ..
19 Nov 1998 | by JAMES CURTIS
announces it is pioneering a new 250ml mini can in a bid to weaken the hold of Carlsberg Special Brew
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BORDER LINES: COPENHAGEN: Carlsberg retains H&K
04 Dec 1998 | by MAGGIE BROWN
Lager giant Carlsberg International has hired Hill and Knowlton on a retainer to help promote its...Lager giant Carlsberg International has hired Hill and Knowlton on a retainer to help promote ... sponsorship of the MTV Best Fan Award last month. Carlsberg International had never used a PR agency before ... that local Carlsberg companies worldwide can use to exploit coverage of sponsorship. ...
PRIVATE VIEW
21 Aug 1998 | by NICK WELCH
niggle is that the soundtrack might be a bit busy. Carlsberg Export has a new commercial. Nicely ... out with your bloke and go to a marriage guidance counsellor just because he s delivering Carlsberg ... Exposure: National TV CARLSBERG TETLEY Project: Carlsberg Export Client: Doug Clydesdale ...
CAMPAIGNS: Sainsbury’s lion share of soccer - Sponsorship
21 Aug 1998 | by MARY COWLETT
Supermarket . With other retailers and official England sponsors such as Ariel and Carlsberg all ...
DIARY: Preece puts beer behind him and goes back to university
07 Aug 1998 | by IAN DARBY
this year to join brewer Carlsberg-Tetley as its PR chief (PR Week, 20 March). But he spent only two months in the job and has now returned to his old employer. Sources close to Carlsberg ...
1998 BIGGEST BRANDS SECTOR SURVEY: The UK’s Biggest brands by sector - In part two of our top brands survey, Jane Bainbridge and James Curtis review the best-selling fmcg brands by sector
06 Aug 1998 | by JANE BAINBRIDGE and JAMES CURTIS
50-55 -4.9 20-25 -10.1 Carlsberg-Tetley 0 7 Tennent s Super 45-50 -6.0 Under 5 ...
Preece resigns Carlsberg-Tetley corporate PR post
17 Jul 1998 | by SOPHIE BARKER
Alan Preece, corporate communications manager at brewer Carlsberg-Tetley, has resigned just two...Alan Preece, corporate communications manager at brewer Carlsberg-Tetley, has resigned just two ... at Carlsberg-Tetley. It s not what I wanted to be doing at this particular time, he said. The company said ... for public relations and Carlsberg-Tetley s corporate, business-to-business and consumer PR agency, Scope ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
