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MARKETING MIX: That was the week that was ..

19 Nov 1998 | by JAMES CURTIS

announces it is pioneering a new 250ml mini can in a bid to weaken the hold of Carlsberg Special Brew

PEOPLE’S JURY/FAVOURITE ADS: Levi’s concedes to Carlsberg. But against all predictions

11 Sep 1998 | by JADE GARRETT

Levi s, for once, didn t take the top spot, as Carlsberg Export proved to be this month...Levi s, for once, didn t take the top spot, as Carlsberg Export proved to be this month s favourite ad. The ad, which features a young couple in a marriage guidance counselling session, obviously ... POINTS 1 Carlsberg Export Saatchi Saatchi 6.6 2= Levi Strauss ...

 

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