19 Dec 1998
| by LISA CAMPBELL
Carlsberg-Tetley is rejecting laddish advertising in a bid to
present its Carlsberg Lager...Carlsberg-Tetley is rejecting laddish advertising in a bid to
present its Carlsberg Lager ...
by Warner Music to coincide with the
ad.
Set in 1883, the ad features Carlsberg s Emil Hansen ...
to the present with party-goers worldwide enjoying the
drink.
The new ad gives Carlsberg a different ...
17 Dec 1998
| by ROBERT MCLUHAN
%, and Carlsberg Export and Heineken Export each with under 10%.
Kronenbourg has enjoyed year-on-year growth ...
11 Dec 1998
| by MICHELE MARTIN
Carlsberg is celebrating the 25th anniversary of its famous
advertising slogan, Probably the best...Carlsberg is celebrating the 25th anniversary of its famous
advertising slogan, Probably ...
to its chorus, the film cuts to present-day images of the Carlsberg sign
hanging in bars, pubs ...
that the lone salesman is, in fact, the
founding father of Carlsberg - and that his future was to be brighter ...
20 Nov 1998
| by ANNA GRIFFITHS
s Guinness business
clashed with the agency s Carlsberg-Tetley account. The Diageo pitch was
eventually ...
19 Nov 1998
| by JAMES CURTIS
announces it is pioneering a new 250ml mini
can in a bid to weaken the hold of Carlsberg Special Brew
30 Oct 1998
| by CLAIRE BEALE
hurdle after deciding
that the business would clash with its Carlsberg Tetley account.
MindShare ...
24 Sep 1998
| by LISA CAMPBELL
Carlsberg-Tetley has appointed Billington Cartmell to handle
promotional marketing across...Carlsberg-Tetley has appointed Billington Cartmell to handle
promotional marketing across the Carlsberg lager portfolio in both the
on- and off-trade. Carlsberg brands include Carlsberg lager, the
recently relaunched Carlsberg Export, Carlsberg Special Brew and
Carlsberg Ice.
...
17 Sep 1998
| by BINNUR BEYAZTAS
Carlsberg, Compaq Computer and Suzuki will be joint sponsors of
this year s MTV music awards....Carlsberg, Compaq Computer and Suzuki will be joint sponsors of
this year s MTV music awards.
...
11 Sep 1998
| by JADE GARRETT
Levi s, for once, didn t take the top spot, as Carlsberg Export
proved to be this month...Levi s, for once, didn t take the top spot, as Carlsberg Export
proved to be this month s favourite ad. The ad, which features a young
couple in a marriage guidance counselling session, obviously ...
POINTS
1 Carlsberg Export Saatchi Saatchi 6.6
2= Levi Strauss ...
10 Sep 1998
| by STEVE BELL
but Carlsberg and Foster s are out in
the lead with 8.3% and 6.5% respectively.
Steve Boland, marketing ...