19 Dec 1998
| by LISA CAMPBELL
Carlsberg-Tetley is rejecting laddish advertising in a bid to
present its Carlsberg Lager...Carlsberg-Tetley is rejecting laddish advertising in a bid to
present its Carlsberg Lager ...
by Warner Music to coincide with the
ad.
Set in 1883, the ad features Carlsberg s Emil Hansen ...
to the present with party-goers worldwide enjoying the
drink.
The new ad gives Carlsberg a different ...
17 Dec 1998
| by SUE BEENSTOCK
It s 25 years since Carlsberg came up with its Probably the best
lager in the world line, which...It s 25 years since Carlsberg came up with its Probably the best
lager in the world line ...
of the parts other beers couldn t reach, but
Carlsberg s slogan is the only one to have survived unchanged.
The new ad is set in Copenhagen in 1883, with Carlsberg employee Emil
Hansen trying to sell his ...
17 Dec 1998
| by ROBERT MCLUHAN
%, and Carlsberg Export and Heineken Export each with under 10%.
Kronenbourg has enjoyed year-on-year growth ...
04 Dec 1998
| by STEFANO HATFIELD
place to guarantee a large
female audience.
The TV buyer for Carlsberg-Tetley saw ...
Agency: P Buying Unit
Buyer: Andrew Wolstencroft
Client: Carlsberg-Tetley
Agency: Zenith Media ...
25 Sep 1998
| by MICHELE MARTIN
as the
ideal way of targeting the elusive youth market, attracting sponsors
such as Midland Bank, Carlsberg ...
Carnival in
too much branding while Carlsberg s huge music event was criticised,
ironically ...
17 Sep 1998
| by BINNUR BEYAZTAS
Carlsberg, Compaq Computer and Suzuki will be joint sponsors of
this year s MTV music awards....Carlsberg, Compaq Computer and Suzuki will be joint sponsors of
this year s MTV music awards.
...
11 Sep 1998
| by JADE GARRETT
Levi s, for once, didn t take the top spot, as Carlsberg Export
proved to be this month...Levi s, for once, didn t take the top spot, as Carlsberg Export
proved to be this month s favourite ad. The ad, which features a young
couple in a marriage guidance counselling session, obviously ...
POINTS
1 Carlsberg Export Saatchi Saatchi 6.6
2= Levi Strauss ...
10 Sep 1998
| by STEVE BELL
but Carlsberg and Foster s are out in
the lead with 8.3% and 6.5% respectively.
Steve Boland, marketing ...
27 Aug 1998
| by LUCY BARRETT
This summer Carlsberg-Tetley relaunched its premium lager brand,
Carlsberg Export....This summer Carlsberg-Tetley relaunched its premium lager brand,
Carlsberg Export.
A ...
.
Originally called Carlsberg Hoff, the name was changed in 1992 to
Carlsberg Export.
It was taken off ...
in the game with
the grown-up brands, Carlsberg Export needs to increase its share.
Premium position ...
27 Aug 1998
| by LUCY BARRETT
/
Carat Manchester 56
8= (-) Carlsberg Export Saatchi Saatchi ...
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