to remove filtersFormer Amazon chief to head up Zenith e-division
18 Nov 1999 | by ANNE-MARIE CRAWFORD
, Carlsberg Tetley and Halifax a new media planning and buying service, as well as interactive marketing ...
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PRIVATE VIEW
19 Nov 1999 | by LARRY BARKER, creative director of BMP
something out of the 80s. Continuing with television we have a spot for Carlsberg Export ... world like that. CARLSBERG TETLEY BREWING Project: Carlsberg Export Client: Tony ...
REVIEW: Marketing and advertising news in the week’s press
22 Oct 1999 | by EMMA HALL
appointed HHCL & Partners to promote the event and its sponsors, which include Coca-Cola, Carlsberg
Euro 2000 hands HHCL pounds 3m brief to promote patrons
21 Oct 1999 | by IMELDA MICHALCZYK
and Carlsberg, has hired HHCL & Partners to promote the event and the supporting brands....The Euro 2000 football championship, which has signed sponsors including Coca-Cola, MasterCard and Carlsberg, has hired HHCL s sponsors are estimated to be paying in excess of pounds 5m each. Several Euro 96 sponsors cited cost as one reason behind their decision not to renew their sponsorship ...
Special Brew in ads revival after seven-year gap
21 Oct 1999 | by IMELDA MICHALCZYK
Carlsberg-Tetley is supporting its Special Brew lager brand with advertising for the first time...Carlsberg-Tetley is supporting its Special Brew lager brand with advertising for the first time in seven years. The pounds 1m press campaign, created by Saatchi s core market of men in the 35 to 54 age range. Special Brew is the market leader in the super-strength sector. ...
Old enemies offer sponsor bonus: As Scotland prepares to battle England in the Euro 2000 knock-out, Ian Darby investigates which companies are likely to win in terms of the sponsorship spoils
21 Oct 1999 | by IAN DARBY
Umbro, Coca-Cola, One 2 One, Walkers Crisps, Sainsbury s, Arcadia and Carlsberg lager. Scottish ... and Carlsberg would rather have England s larger television audience. ...
MARKETING FORUM: Saatchi & Saatchi to launch new TV spot for Carlsberg Export
08 Oct 1999 | by LISA CAMPBELL
Saatchi & Saatchi is set to launch a new ad for Carlsberg Export, continuing the theme...Saatchi Carlsberg, probably the best export in the world. Ed Robinson, the copywriter on the ad, said: The work continues the theme that, in Denmark, you can get away with anything as long as you don t export Carlsberg. The work was art directed by David Hillyard and directed ...
DIRECT: WPP snaps up Marketing Perspectives
07 Oct 1999 | by KEITH JOHNSTON, Managing Director, Mani
65 staff and has clients including Carlsberg-Tetley, Hewlett-Packard, Orange and Virgin Interactive ...
SALES PROMOTION LEAGUE TABLES 1999: Mergers reshape the SP landscape - The big communications groups are busy restructuring with one aim - to dominate. An analysis of the SP league tables follows
07 Oct 1999
Carlsberg-Tetley, Hewlett-Packard, Amex. ISP, SPCA, DMA. E-mail enquiry@perspectives.co.uk; web ...
WHEN THE SELLING GETS TOUGH ... Sales are plummeting, the audience has scarpered and rival media have moved in for the kill. So how do the sales staff cope? Rob Gray reports
04 Oct 1999 | by ROB GRAY
to shed its joke image among some serious advertisers. Procter & Gamble, BT and Carlsberg ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
