18 Nov 1999
| by ANNE-MARIE CRAWFORD
, Carlsberg
Tetley and Halifax a new media planning and buying service, as well as
interactive marketing ...
21 Oct 1999
| by IMELDA MICHALCZYK
and Carlsberg, has hired HHCL & Partners
to promote the event and the supporting brands....The Euro 2000 football championship, which has signed sponsors
including Coca-Cola, MasterCard and Carlsberg, has hired HHCL s
sponsors are estimated to be paying in excess of pounds 5m each.
Several Euro 96 sponsors cited cost as one reason behind their decision
not to renew their sponsorship ...
21 Oct 1999
| by IMELDA MICHALCZYK
Carlsberg-Tetley is supporting its Special Brew lager brand with
advertising for the first time...Carlsberg-Tetley is supporting its Special Brew lager brand with
advertising for the first time in seven years.
The pounds 1m press campaign, created by Saatchi s core market of men in the 35 to 54 age
range. Special Brew is the market leader in the super-strength sector.
...
21 Oct 1999
| by IAN DARBY
Umbro, Coca-Cola, One 2 One, Walkers Crisps, Sainsbury s, Arcadia and
Carlsberg lager.
Scottish ...
and Carlsberg would rather have England s
larger television audience.
...
07 Oct 1999
| by KEITH JOHNSTON, Managing Director, Mani
65 staff and has clients including
Carlsberg-Tetley, Hewlett-Packard, Orange and Virgin Interactive ...
07 Oct 1999
Carlsberg-Tetley, Hewlett-Packard,
Amex. ISP, SPCA, DMA.
E-mail enquiry@perspectives.co.uk;
web ...
23 Sep 1999
| by IMELDA MICHALCYZK
Carlsberg-Tetley is launching its biggest marketing campaign for
Tetley s Bitter as part of its...Carlsberg-Tetley is launching its biggest marketing campaign for
Tetley s Bitter as part of its sponsorship of England in the Rugby World
Cup.
The pounds 8m multimedia campaign breaks on September 24 with a new TV
ad created by Saatchi Smoothly Does It series, dressed in a lion s costume ...
09 Sep 1999
| by MATTHEW REED
incorporated music charts and soccer-oriented content into
Carlsberg s web site (www.carlsberg ...
by other agencies working for
Carlsberg, adds Ahmed.
As the use of the web as a platform for e ...
09 Sep 1999
| by HOLLY ACLAND
consumers the chance to win pounds 1m, while Carlsberg s will
distribute around 100,000 scratchcards in a ...
19 Aug 1999
| by JAMES CURTIS
to be drawn between reality and promotion.
Carlsberg lager marketing manager Tom Hings has placed his ...
the
opportunity to show Carlsberg as a mainstream brand in a real bar. It
provides salience and awareness ...
, asking him to select the programmes
that he thinks would provide a suitable environment for Carlsberg ...