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Former Amazon chief to head up Zenith e-division

, Carlsberg Tetley and Halifax a new media planning and buying service, as well as interactive marketing ...

Euro 2000 hands HHCL pounds 3m brief to promote patrons

and Carlsberg, has hired HHCL & Partners to promote the event and the supporting brands....The Euro 2000 football championship, which has signed sponsors including Coca-Cola, MasterCard and Carlsberg, has hired HHCL s sponsors are estimated to be paying in excess of pounds 5m each. Several Euro 96 sponsors cited cost as one reason behind their decision not to renew their sponsorship ...

Special Brew in ads revival after seven-year gap

Carlsberg-Tetley is supporting its Special Brew lager brand with advertising for the first time...Carlsberg-Tetley is supporting its Special Brew lager brand with advertising for the first time in seven years. The pounds 1m press campaign, created by Saatchi s core market of men in the 35 to 54 age range. Special Brew is the market leader in the super-strength sector. ...

Old enemies offer sponsor bonus: As Scotland prepares to battle England in the Euro 2000 knock-out, Ian Darby investigates which companies are likely to win in terms of the sponsorship spoils

Umbro, Coca-Cola, One 2 One, Walkers Crisps, Sainsbury s, Arcadia and Carlsberg lager. Scottish ... and Carlsberg would rather have England s larger television audience. ...

DIRECT: WPP snaps up Marketing Perspectives

65 staff and has clients including Carlsberg-Tetley, Hewlett-Packard, Orange and Virgin Interactive ...

SALES PROMOTION LEAGUE TABLES 1999: Mergers reshape the SP landscape - The big communications groups are busy restructuring with one aim - to dominate. An analysis of the SP league tables follows

Carlsberg-Tetley, Hewlett-Packard, Amex. ISP, SPCA, DMA. E-mail enquiry@perspectives.co.uk; web ...

Carlsberg-Tetley spends pounds 8m on World Cup tie-ins

Carlsberg-Tetley is launching its biggest marketing campaign for Tetley s Bitter as part of its...Carlsberg-Tetley is launching its biggest marketing campaign for Tetley s Bitter as part of its sponsorship of England in the Rugby World Cup. The pounds 8m multimedia campaign breaks on September 24 with a new TV ad created by Saatchi Smoothly Does It series, dressed in a lion s costume ...

DESIGN: Web complexities - Online branding involves a great deal of technical know-how, says Matthew Reed

incorporated music charts and soccer-oriented content into Carlsberg s web site (www.carlsberg ... by other agencies working for Carlsberg, adds Ahmed. As the use of the web as a platform for e ...

SALES PROMOTION: SP charts course in legal minefield - Restrictive laws can be a pitfall for sales promotions in the UK as well as in Europe. Holly Acland reports

consumers the chance to win pounds 1m, while Carlsberg s will distribute around 100,000 scratchcards in a ...

PUBLIC RELATIONS: Making the best of a TV appearance - Product placement on television can be worth thousands in brand exposure. James Curtis reports

to be drawn between reality and promotion. Carlsberg lager marketing manager Tom Hings has placed his ... the opportunity to show Carlsberg as a mainstream brand in a real bar. It provides salience and awareness ... , asking him to select the programmes that he thinks would provide a suitable environment for Carlsberg ...

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