Anheuser puts Budweiser UK boss into global ad job
10 Jun 1999 | by NEILL DENNY
, previously at Carlsberg-Tetley, will handle Michelob and the new Bud Light. ...
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Carlsberg-Tetley unifies key lager marketing roles
10 Jun 1999 | by BEN ROSIER
Carlsberg-Tetley has re-organised its marketing department, combining the roles of director...Carlsberg-Tetley has re-organised its marketing department, combining the roles of director for premium lagers and director for standard lagers for the first time. Tony Vaughan, previously ... and will oversee all branding activity for Carlsberg beers. ...
NEW MEDIA: New Carlsberg site to target young drinkers
20 May 1999 | by BEN ROSIER
Carlsberg UK this week unveils a web site based around its associations with sport and music...Carlsberg UK this week unveils a web site based around its associations with sport and music ... than 4000 visitors to its existing site, which researched what its audience wanted from Carlsberg ... , that will run on sites such as Megastar, FHM, Soccernet and Football 365. Carlsberg is also holding ...
MARKETING MIX: That was the week that was
13 May 1999
campaign came top of Marketing s Adwatch survey. Carlsberg launches a pounds 12m spend aiming at the take ...
NEW MEDIA: AKQA unveils plans for 40% Nasdaq flotation
13 May 1999 | by BEN ROSIER
clients include BMW, Microsoft, Orange, Sainsbury s, Carlsberg-Tetley and Cable s founder Ajaz Ahmed ...
The fame game: Personality and PR go a long way to creating cult status
07 May 1999 | by STEPHANIE FRANCE
, Shirley Bassey and Jubilee 2000, as well as companies Glaxo Wellcome and Carlsberg, believes celebrity ...
Carlsberg-Tetley’s 5m television campaign
29 Apr 1999 | by BEN ROSIER
Carlsberg-Tetley is supporting its Tetley s Bitter brand with a pounds 5m television campaign from...Carlsberg-Tetley is supporting its Tetley s Bitter brand with a pounds 5m television campaign from May 2. The ad, created by Saatchi s Smoothly does it campaign. It features a man on a beach looking forward to a smooth pint at a seaside bar but having to hurdle sunbathers to get there ...
Peperami in Grand Prix triumph at ISP Awards
29 Apr 1999 | by IAN DARBY
, with two wins for work on Carlsberg-Tetley brand Tetley s Bitter. A total of 13 agencies were ... of Perspectives work for Carlsberg-Tetley, which linked Tetley s with rugby. ISP WINNERS Category ... Lintas Consumer Trial Tetley s Bitter Carlsberg-Tetley Perspectives ...
Nobay to join Bozell New York to develop integrated offering
16 Apr 1999 | by JADE GARRETT
of America, the New York Times, Carlsberg and the award-winning milk account. Bozell has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
