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Gucci hires Ketchum to handle internal PR

03 Dec 1999 | by GIDON FREEMAN

Carlsberg-Tetley - a long-term Ketchum client for employee communications, corporate and consumer PR ...

Biggest Brands: In the second feature examining our tenth Biggest Brands survey, Jane Bainbridge takes exclusive data from ACNielsen to highlight which sectors are doing well, and which are performing below par

19 Aug 1999 | by JANE BAINBRIDGE

Carling, Bud-weiser, Foster s and Carlsberg all sell better through the on-trade. All but two of the top ten brands are growing - only Carlsberg Special Brew and Budweiser have seen sales dip ... . Instead Carlsberg, one of the fastest-growing brands, gains a place. In a sales year ...

MARKETING MIX: That was the week that was

22 Jul 1999

15 years ago: Bass takes on Carlsberg with the launch of Tennent s Pilsner in 440ml cans; Ford...15 years ago: Bass takes on Carlsberg with the launch of Tennent s Pilsner in 440ml cans; Ford is revealed to be revamping the Sierra after failing to lift sales beyond 7% of the UK car market. Ten years ago: Everest Double Glazing announces it is to change advertising for the first time in 18 ...

CAMPAIGN DIARY: YOU MUST REMEMBER

16 Jul 1999 | by MAIRI CLARK

Congratulations to Karl Franzman of Branded Products s quiz. The answers were: 1. Carlsberg; 2...Congratulations to Karl Franzman of Branded Products s quiz. The answers were: 1. Carlsberg; 2. Diet Coke; 3. Sure. The theme was sweat. This week, we want you to identify the ads and the theme. Fax your answers to 0181-267 4914/4915 or e-mail campaign@haynet.com by close of play ...

Private View

16 Jul 1999 | by MARK TUTSSEL

: National TV Carlsberg-Tetley Project: Castlemaine XXXX Client: Robin Auld, senior brand manager ...

MARKETING MIX: That was the week that was

15 Jul 1999

leadership of the dollars 1.6bn UK toy market; Carlsberg announces plans to extend its brand with the launch of Carlsberg Ice beer; Mazda launches an ad which viewers have to video to understand. Only when ...

MARKETING FOCUS: TOP 100 ADVERTISERS - Confounding the pessimists, our top 100 chart from Media Monitoring Service shows increased ad budgets for many of Britain’s biggest brands and companies. In part one, Jane Bainbridge looks at the major shift

25 Feb 1999 | by JANE BAINBRIDGE

,398,214 -5.16 98 20th Century Fox 14,486,055 10,925,016 24.58 99 Carlsberg ... ,059,825 0 1,115,959 99 Carlsberg-Tetley Brewing 825,143 0 462,143 100 ...

MARKETING MIX: That was the week that was

28 Jan 1999 | by SUE BEENSTOCK

with IBM s PC Junior; Carlsberg announces the launch of a new premium bottled lager, Carlsberg Export....15 years ago: Sainsbury s breaks new ground by advertising its own brand of pet food, Supreme, on ITV and Channel 4 for the first time; Apple Computer launches its Macintosh home computer to compete with IBM s PC Junior; Carlsberg announces the launch of a new premium bottled lager, Carlsberg Export ...

 

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