to remove filtersSTOP PRESS
05 Aug 1999 | by ALEXANDRA JARDINE
of Five. Carlsberg-Tetley has appointed Claydon Heeley to handle its pounds 4m below-the-line account for Carlsberg lager, which includes promotions around its sponsorship of next year s Euro 2000 ...
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WHEN THE SELLING GETS TOUGH ... Sales are plummeting, the audience has scarpered and rival media have moved in for the kill. So how do the sales staff cope? Rob Gray reports
04 Oct 1999 | by ROB GRAY
to shed its joke image among some serious advertisers. Procter & Gamble, BT and Carlsberg ...
MEDIA: Briefs
29 Jul 1999 | by IAN DARBY
marketing manager for Irish whiskeys at Campbell Distillers. MTV has signed up Carlsberg, Compaq ...
HOTLINE
23 Jul 1999 | by ANNA GRIFFITHS
Carlsberg is looking for a below-the-line agency to create a brand-promotion campaign around its...Carlsberg is looking for a below-the-line agency to create a brand-promotion campaign around its sponsorship of the Euro 2000 football championship, to be held in Belgium and Holland. Claydon Heeley and IMP will pitch for the pounds 4 million task. The travel company, First Choice Holidays ...
Briefs
01 Apr 1999 | by ALEXANDRA JARDINE
Off-licence chain First Quench has axed a number of Carlsberg-Tetley brands, raising questions...Off-licence chain First Quench has axed a number of Carlsberg-Tetley brands, raising questions about the dominance of parent company Whitbread s beers in the shops. First Quench was formed following the merger of Whitbread s Thresher chain and Allied Domecq s Victoria Wine. C-T and Whitbread ...
Key Euro 96 sponsors turn down deals for 2000 event
01 Apr 1999 | by IAN DARBY
are Carlsberg, Coca-Cola, Fujifilm, JVC, MasterCard, McDonald s and a computer games company - thought ...
MARKETING FOCUS: TOP 100 ADVERTISERS - Confounding the pessimists, our top 100 chart from Media Monitoring Service shows increased ad budgets for many of Britain’s biggest brands and companies. In part one, Jane Bainbridge looks at the major shift
25 Feb 1999 | by JANE BAINBRIDGE
,398,214 -5.16 98 20th Century Fox 14,486,055 10,925,016 24.58 99 Carlsberg ... ,059,825 0 1,115,959 99 Carlsberg-Tetley Brewing 825,143 0 462,143 100 ...
MARKETING MIX: That was the week that was
28 Jan 1999 | by SUE BEENSTOCK
with IBM s PC Junior; Carlsberg announces the launch of a new premium bottled lager, Carlsberg Export....15 years ago: Sainsbury s breaks new ground by advertising its own brand of pet food, Supreme, on ITV and Channel 4 for the first time; Apple Computer launches its Macintosh home computer to compete with IBM s PC Junior; Carlsberg announces the launch of a new premium bottled lager, Carlsberg Export ...
AGENDA: Can the FA meet its goals? - A growing football industry and lucrative sponsorship and broadcasting deals are boosting the sport But is the FA ready to meet the commercial challenges and take advantage of the opportunities, asks Ian Darby.
14 Jan 1999 | by IAN DARBY
with Carlsberg-Tetley and Umbro on deals with the FA. He says: The majority of sports bodies wouldn t stand up ... Cup) Carlsberg (FA Vase) Umbro (FA Trophy) Walkers (Youth programmes) Coca-Cola (Charter ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
