to remove filtersREVIEW: Marketing and advertising news in the week’s press
22 Oct 1999 | by EMMA HALL
appointed HHCL & Partners to promote the event and its sponsors, which include Coca-Cola, Carlsberg
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PRIVATE VIEW
19 Nov 1999 | by LARRY BARKER, creative director of BMP
something out of the 80s. Continuing with television we have a spot for Carlsberg Export ... world like that. CARLSBERG TETLEY BREWING Project: Carlsberg Export Client: Tony ...
Special Brew in ads revival after seven-year gap
21 Oct 1999 | by IMELDA MICHALCZYK
Carlsberg-Tetley is supporting its Special Brew lager brand with advertising for the first time...Carlsberg-Tetley is supporting its Special Brew lager brand with advertising for the first time in seven years. The pounds 1m press campaign, created by Saatchi s core market of men in the 35 to 54 age range. Special Brew is the market leader in the super-strength sector. ...
MARKETING FORUM: Saatchi & Saatchi to launch new TV spot for Carlsberg Export
08 Oct 1999 | by LISA CAMPBELL
Saatchi & Saatchi is set to launch a new ad for Carlsberg Export, continuing the theme...Saatchi Carlsberg, probably the best export in the world. Ed Robinson, the copywriter on the ad, said: The work continues the theme that, in Denmark, you can get away with anything as long as you don t export Carlsberg. The work was art directed by David Hillyard and directed ...
WHEN THE SELLING GETS TOUGH ... Sales are plummeting, the audience has scarpered and rival media have moved in for the kill. So how do the sales staff cope? Rob Gray reports
04 Oct 1999 | by ROB GRAY
to shed its joke image among some serious advertisers. Procter & Gamble, BT and Carlsberg ...
Carlsberg-Tetley spends pounds 8m on World Cup tie-ins
23 Sep 1999 | by IMELDA MICHALCYZK
Carlsberg-Tetley is launching its biggest marketing campaign for Tetley s Bitter as part of its...Carlsberg-Tetley is launching its biggest marketing campaign for Tetley s Bitter as part of its sponsorship of England in the Rugby World Cup. The pounds 8m multimedia campaign breaks on September 24 with a new TV ad created by Saatchi Smoothly Does It series, dressed in a lion s costume ...
Biggest Brands: In the second feature examining our tenth Biggest Brands survey, Jane Bainbridge takes exclusive data from ACNielsen to highlight which sectors are doing well, and which are performing below par
19 Aug 1999 | by JANE BAINBRIDGE
Carling, Bud-weiser, Foster s and Carlsberg all sell better through the on-trade. All but two of the top ten brands are growing - only Carlsberg Special Brew and Budweiser have seen sales dip ... . Instead Carlsberg, one of the fastest-growing brands, gains a place. In a sales year ...
STOP PRESS
05 Aug 1999 | by ALEXANDRA JARDINE
of Five. Carlsberg-Tetley has appointed Claydon Heeley to handle its pounds 4m below-the-line account for Carlsberg lager, which includes promotions around its sponsorship of next year s Euro 2000 ...
MEDIA: Briefs
29 Jul 1999 | by IAN DARBY
marketing manager for Irish whiskeys at Campbell Distillers. MTV has signed up Carlsberg, Compaq ...
HOTLINE
23 Jul 1999 | by ANNA GRIFFITHS
Carlsberg is looking for a below-the-line agency to create a brand-promotion campaign around its...Carlsberg is looking for a below-the-line agency to create a brand-promotion campaign around its sponsorship of the Euro 2000 football championship, to be held in Belgium and Holland. Claydon Heeley and IMP will pitch for the pounds 4 million task. The travel company, First Choice Holidays ...
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