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SALES PROMOTION: SP charts course in legal minefield - Restrictive laws can be a pitfall for sales promotions in the UK as well as in Europe. Holly Acland reports

09 Sep 1999 | by HOLLY ACLAND

consumers the chance to win pounds 1m, while Carlsberg s will distribute around 100,000 scratchcards in a ...

PUBLIC RELATIONS: Making the best of a TV appearance - Product placement on television can be worth thousands in brand exposure. James Curtis reports

19 Aug 1999 | by JAMES CURTIS

to be drawn between reality and promotion. Carlsberg lager marketing manager Tom Hings has placed his ... the opportunity to show Carlsberg as a mainstream brand in a real bar. It provides salience and awareness ... , asking him to select the programmes that he thinks would provide a suitable environment for Carlsberg ...

MARKETING MIX: That was the week that was

15 Jul 1999

leadership of the dollars 1.6bn UK toy market; Carlsberg announces plans to extend its brand with the launch of Carlsberg Ice beer; Mazda launches an ad which viewers have to video to understand. Only when ...

MARKETING FOCUS: TOP 100 ADVERTISERS - Confounding the pessimists, our top 100 chart from Media Monitoring Service shows increased ad budgets for many of Britain’s biggest brands and companies. In part one, Jane Bainbridge looks at the major shift

25 Feb 1999 | by JANE BAINBRIDGE

,398,214 -5.16 98 20th Century Fox 14,486,055 10,925,016 24.58 99 Carlsberg ... ,059,825 0 1,115,959 99 Carlsberg-Tetley Brewing 825,143 0 462,143 100 ...

MARKETING MIX: That was the week that was

28 Jan 1999 | by SUE BEENSTOCK

with IBM s PC Junior; Carlsberg announces the launch of a new premium bottled lager, Carlsberg Export....15 years ago: Sainsbury s breaks new ground by advertising its own brand of pet food, Supreme, on ITV and Channel 4 for the first time; Apple Computer launches its Macintosh home computer to compete with IBM s PC Junior; Carlsberg announces the launch of a new premium bottled lager, Carlsberg Export ...

 

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