to remove filtersREVIEW: Marketing and advertising news in the week’s press
22 Oct 1999 | by EMMA HALL
appointed HHCL & Partners to promote the event and its sponsors, which include Coca-Cola, Carlsberg
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NEWS BRIEFS
15 Nov 1999 | by COLIN GRIMSHAW
Radio and Carlsberg are organising an England v Scotland charity match on Wednesday 17 November, prior ...
Euro 2000 hands HHCL pounds 3m brief to promote patrons
21 Oct 1999 | by IMELDA MICHALCZYK
and Carlsberg, has hired HHCL & Partners to promote the event and the supporting brands....The Euro 2000 football championship, which has signed sponsors including Coca-Cola, MasterCard and Carlsberg, has hired HHCL s sponsors are estimated to be paying in excess of pounds 5m each. Several Euro 96 sponsors cited cost as one reason behind their decision not to renew their sponsorship ...
Old enemies offer sponsor bonus: As Scotland prepares to battle England in the Euro 2000 knock-out, Ian Darby investigates which companies are likely to win in terms of the sponsorship spoils
21 Oct 1999 | by IAN DARBY
Umbro, Coca-Cola, One 2 One, Walkers Crisps, Sainsbury s, Arcadia and Carlsberg lager. Scottish ... and Carlsberg would rather have England s larger television audience. ...
MARKETING FORUM: Saatchi & Saatchi to launch new TV spot for Carlsberg Export
08 Oct 1999 | by LISA CAMPBELL
Saatchi & Saatchi is set to launch a new ad for Carlsberg Export, continuing the theme...Saatchi Carlsberg, probably the best export in the world. Ed Robinson, the copywriter on the ad, said: The work continues the theme that, in Denmark, you can get away with anything as long as you don t export Carlsberg. The work was art directed by David Hillyard and directed ...
WHEN THE SELLING GETS TOUGH ... Sales are plummeting, the audience has scarpered and rival media have moved in for the kill. So how do the sales staff cope? Rob Gray reports
04 Oct 1999 | by ROB GRAY
to shed its joke image among some serious advertisers. Procter & Gamble, BT and Carlsberg ...
MEDIA: FOR THE RECORD
01 Oct 1999 | by ALASDAIR REID
are BT Home Highway, Carlsberg and Renault. The Heathrow Express Operating Company has advertised ...
Carlsberg-Tetley spends pounds 8m on World Cup tie-ins
23 Sep 1999 | by IMELDA MICHALCYZK
Carlsberg-Tetley is launching its biggest marketing campaign for Tetley s Bitter as part of its...Carlsberg-Tetley is launching its biggest marketing campaign for Tetley s Bitter as part of its sponsorship of England in the Rugby World Cup. The pounds 8m multimedia campaign breaks on September 24 with a new TV ad created by Saatchi Smoothly Does It series, dressed in a lion s costume ...
Sold out: ONdigital Champions’ League ads
20 Sep 1999 | by RACHEL MINTER
, PlayStation, Orange, Royal Liner, Virgin Trains, The Army, Guinness and Carlsberg. Granada Media Sales has ...
PUBLIC RELATIONS: Making the best of a TV appearance - Product placement on television can be worth thousands in brand exposure. James Curtis reports
19 Aug 1999 | by JAMES CURTIS
to be drawn between reality and promotion. Carlsberg lager marketing manager Tom Hings has placed his ... the opportunity to show Carlsberg as a mainstream brand in a real bar. It provides salience and awareness ... , asking him to select the programmes that he thinks would provide a suitable environment for Carlsberg ...
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