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STOP PRESS

of Five. Carlsberg-Tetley has appointed Claydon Heeley to handle its pounds 4m below-the-line account for Carlsberg lager, which includes promotions around its sponsorship of next year s Euro 2000 ...

HOTLINE

Carlsberg is looking for a below-the-line agency to create a brand-promotion campaign around its...Carlsberg is looking for a below-the-line agency to create a brand-promotion campaign around its sponsorship of the Euro 2000 football championship, to be held in Belgium and Holland. Claydon Heeley and IMP will pitch for the pounds 4 million task. The travel company, First Choice Holidays ...

C-T pours pounds 10m into lager push

Carlsberg-Tetley is to run Europe s biggest beer promotion so it can top Foster s Fostralia 2000...Carlsberg-Tetley is to run Europe s biggest beer promotion so it can top Foster s Fostralia 2000 promotion, planned for later this year. The pounds 10m campaign will back Carlsberg Lager and Export with free tickets and trips to Europe s biggest soccer matches, 1000 instant-win European ...

MARKETING MIX: That was the week that was

with IBM s PC Junior; Carlsberg announces the launch of a new premium bottled lager, Carlsberg Export....15 years ago: Sainsbury s breaks new ground by advertising its own brand of pet food, Supreme, on ITV and Channel 4 for the first time; Apple Computer launches its Macintosh home computer to compete with IBM s PC Junior; Carlsberg announces the launch of a new premium bottled lager, Carlsberg Export ...

 

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