05 Aug 1999
| by ALEXANDRA JARDINE
of Five.
Carlsberg-Tetley has appointed Claydon Heeley to handle its pounds 4m
below-the-line account for Carlsberg lager, which includes promotions
around its sponsorship of next year s Euro 2000 ...
23 Jul 1999
| by ANNA GRIFFITHS
Carlsberg is looking for a below-the-line agency to create a
brand-promotion campaign around its...Carlsberg is looking for a below-the-line agency to create a
brand-promotion campaign around its sponsorship of the Euro 2000
football championship, to be held in Belgium and Holland. Claydon Heeley
and IMP will pitch for the pounds 4 million task.
The travel company, First Choice Holidays ...
04 Mar 1999
| by LISA CAMPBELL
Carlsberg-Tetley is to run Europe s biggest beer promotion so it
can top Foster s Fostralia 2000...Carlsberg-Tetley is to run Europe s biggest beer promotion so it
can top Foster s Fostralia 2000 promotion, planned for later this
year.
The pounds 10m campaign will back Carlsberg Lager and Export with free
tickets and trips to Europe s biggest soccer matches, 1000 instant-win
European ...
28 Jan 1999
| by SUE BEENSTOCK
with
IBM s PC Junior; Carlsberg announces the launch of a new premium bottled
lager, Carlsberg Export....15 years ago: Sainsbury s breaks new ground by advertising its own
brand of pet food, Supreme, on ITV and Channel 4 for the first time;
Apple Computer launches its Macintosh home computer to compete with
IBM s PC Junior; Carlsberg announces the launch of a new premium bottled
lager, Carlsberg Export ...