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MARKETING MIX: That was the week that was

with IBM s PC Junior; Carlsberg announces the launch of a new premium bottled lager, Carlsberg Export....15 years ago: Sainsbury s breaks new ground by advertising its own brand of pet food, Supreme, on ITV and Channel 4 for the first time; Apple Computer launches its Macintosh home computer to compete with IBM s PC Junior; Carlsberg announces the launch of a new premium bottled lager, Carlsberg Export ...

C-T appointment

Carlsberg-Tetley has appointed Billington Cartmell to develop multi-million-pound promotions...Carlsberg-Tetley has appointed Billington Cartmell to develop multi-million-pound promotions across its lager brands from spring. ...

PRIVATE VIEW

using the same stills and a well-chosen FVO. Carlsberg bludgeoned me throughout a particularly ... : The Paul Weiland Film Company Exposure: National TV Carlsberg-Tetley Project: Carlsberg lager Client: Doug Clydesdale, marketing director Brief: Re-establish Carlsberg as the original lager ...

AGENDA: Can the FA meet its goals? - A growing football industry and lucrative sponsorship and broadcasting deals are boosting the sport But is the FA ready to meet the commercial challenges and take advantage of the opportunities, asks Ian Darby.

with Carlsberg-Tetley and Umbro on deals with the FA. He says: The majority of sports bodies wouldn t stand up ... Cup) Carlsberg (FA Vase) Umbro (FA Trophy) Walkers (Youth programmes) Coca-Cola (Charter ...

MEDIA: Why Emap axe fell at Kiss - Emap is an established operator in the magazines market - but Lucy Barrett says it is showing a less certain touch with its radio brand, Kiss 100 FM

and Carlsberg-Tetley - only The Independent has used Kiss in the past year. All Kiss FM s sales are handled ...

 

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