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Carlsberg-Tetley spends pounds 8m on World Cup tie-ins

Carlsberg-Tetley is launching its biggest marketing campaign for Tetley s Bitter as part of its...Carlsberg-Tetley is launching its biggest marketing campaign for Tetley s Bitter as part of its sponsorship of England in the Rugby World Cup. The pounds 8m multimedia campaign breaks on September 24 with a new TV ad created by Saatchi Smoothly Does It series, dressed in a lion s costume ...

Sold out: ONdigital Champions’ League ads

, PlayStation, Orange, Royal Liner, Virgin Trains, The Army, Guinness and Carlsberg. Granada Media Sales has ...

DESIGN: Web complexities - Online branding involves a great deal of technical know-how, says Matthew Reed

incorporated music charts and soccer-oriented content into Carlsberg s web site (www.carlsberg ... by other agencies working for Carlsberg, adds Ahmed. As the use of the web as a platform for e ...

SALES PROMOTION: SP charts course in legal minefield - Restrictive laws can be a pitfall for sales promotions in the UK as well as in Europe. Holly Acland reports

consumers the chance to win pounds 1m, while Carlsberg s will distribute around 100,000 scratchcards in a ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.