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Zenith rearranges departmental divisions

and Carlsberg-Tetley. A senior team of specialist directors will work under each group account director ...

Two to pitch for global Guinness ad account

in Africa and the Caribbean. A decision is expected by the end of the year. Saatchis handles Carlsberg, Carlsberg Tetley and Castlemaine XXXX in the UK. The agency also holds the Becks account in Germany ...

New TV ad for Carlsberg

Carlsberg is promoting itself as Probably the best after-ski drink in the world with a new TV ad...Carlsberg is promoting itself as Probably the best after-ski drink in the world with a new TV ad featuring three world ski champions: Luc Alphand, Pirmin Zurbriggen and Lasse Kjus. The ad sees the trio jumping from a chairlift and hurtling downhill in a race to the bottom where pints of Carlsberg await them ...

Guinness seeks sole global agency

a potential conflict of interest for the agency in the UK. It also handles Carlsberg Tetley s pounds 22m UK advertising for brands including Castlemaine XXXX and Carlsberg. The pitch marks the end ...

CAREERS: Competition

was Nicki Batcher of Silverstone Circuit, who correctly identified Carlsberg-Tetley. ...

ANALYSIS: Everything to play for in football - Mark Kleinman asks whether FMCG companies are making the most of their sponsorship of football clubs

Carlsberg n/a n/a Manchester City Le Coq Sportif Eidos Interactive n/a May ...

FIELD MARKETING: Go live with a big brand experience - Experiential marketing is taking off as a way of engaging the consumer, writes Robert McLuhan

route is sponsorship, followed by Carlsberg two years ago when it used its involvement with the Reading and Glastonbury festivals to help relaunch the Carlsberg Export brand in the UK. But others have chosen to go ...

OPINION: Mills on ... Harp lager and bloke-ism

So, news that Harp lager is launching its new campaign (Midlands only) through Ogilvy re happy for them, but what are they doing there in the first place? Still, comebacks have to start somewhere, as Harp itself well knows. It s been around since the mid 60s and, along with Carling and Carlsberg ...

ANALYSIS: The resurrection of real ales - Can the brewers of real ales defeat their image of beer-belly drinkers and woo the UK market back to their barrel? James Curtis reports

-owned Carlsberg-Tetley s 14%, leaves over half of British brewing in foreign ownership. Scottish Courage, with a ...

Helpline Service

. These include Coca-Cola and Carlsberg, which have a long association with football, and Scrumpy Jack, which ...

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